Mark&Spencer Case Study
Summary
INTRODUCTION 3
I. HISTORICAL CONTEXT 3
A. Presentation of Marks & Spencer 3
B. Marks & Spencer’s strategy and its evolution 7
II. DISCUSSION 9
A. The evolutions in the area of operations management 9
B. The new goals of Operations Management 10
CONCLUSION 11
APPENDIX 12
INTRODUCTION
Operations management includes the conception of a product; the planning of the material, financial and human resources, and the recording and the control of the production activities.
It consists in finding the best approach to organize the supply, the production and the distribution of services and goods. The purpose is to optimize the processes of added value, by minimizing the costs (in the investments and in the operations) improving continually the flows from the supplier to the customer in order to satisfy them.
The principle of Operation Management was created in 1776 by Adam Smith. It is used by companies since its creation; they followed its evolutions by adapting the new methods of OM within their business.
The aim of this essay is to discover and analyze the different sights of operations management, its evolutions and significant changes during the last decade and define what are the new objectives of OM through one sector: the retail industry and more particularly across Marks & Spencer. Finding out the techniques of management that M&S uses, evaluating them and see the future operations they intend to set up.
First we are going to present Marks & Spenser, the historical context of the firm, its strategy and its evolution in the field of Operation Management; then we will discuss the general evolutions in OM and study its new goals.
I. HISTORICAL CONTEXT
A. Presentation of Mark & Spencer
Marks & Spencer is an international retailer created in 1894 in Leeds by Thomas Spencer and Michael Marks. The company, that started its sells in small city markets of the north of England, is probably the most
INTRODUCTION 3
I. HISTORICAL CONTEXT 3
A. Presentation of Marks & Spencer 3
B. Marks & Spencer’s strategy and its evolution 7
II. DISCUSSION 9
A. The evolutions in the area of operations management 9
B. The new goals of Operations Management 10
CONCLUSION 11
APPENDIX 12
INTRODUCTION
Operations management includes the conception of a product; the planning of the material, financial and human resources, and the recording and the control of the production activities.
It consists in finding the best approach to organize the supply, the production and the distribution of services and goods. The purpose is to optimize the processes of added value, by minimizing the costs (in the investments and in the operations) improving continually the flows from the supplier to the customer in order to satisfy them.
The principle of Operation Management was created in 1776 by Adam Smith. It is used by companies since its creation; they followed its evolutions by adapting the new methods of OM within their business.
The aim of this essay is to discover and analyze the different sights of operations management, its evolutions and significant changes during the last decade and define what are the new objectives of OM through one sector: the retail industry and more particularly across Marks & Spencer. Finding out the techniques of management that M&S uses, evaluating them and see the future operations they intend to set up.
First we are going to present Marks & Spenser, the historical context of the firm, its strategy and its evolution in the field of Operation Management; then we will discuss the general evolutions in OM and study its new goals.
I. HISTORICAL CONTEXT
A. Presentation of Mark & Spencer
Marks & Spencer is an international retailer created in 1894 in Leeds by Thomas Spencer and Michael Marks. The company, that started its sells in small city markets of the north of England, is probably the most