Project : New Product Development Table of Content 1. Introduction 2. Overview of New product 3. Product Industry/Market information 4. Analysis of Target Market 5. Products External Environmental analysis • • • PESTEL SWOT Porter’s Five Forces
6. Branding • • • Product Description Brand Value Comparison / Competitive Analysis Products Packaging
7. Product • • The New Product BCG Matrix The New Product Life Cycle (PLC).
8. Price • • Pricing Proposal Pricing Strategy
9. Promotion. • Communication Strategy
•
Promotional Strategy
10. Place (Distribution) • • Distribution Channel Distribution Strategy
11. Internal Analysis • • • • Human Resources needs (Manpower, organisational structure etc) Profit and Loss Projection Materials Machines
12. Conclusion
1. Introduction NicFree INC. specializes in development of Aesthetic and Therapeutic Oral Care products and solution that help improve your oral hygiene and well being. NicFree is committed to constantly improve in all things we do. Through better understanding consumers' and customers' expectations and continuously working to innovate and improve products, services and processes in order to deliver world class quality products!
This proposal will outline the thinking and execution processes of introducing NicFree new product. It contains the conceptualization, in-depth analysis of target market, branding as well as the complete 4P marketing mix and strategy that will enable the success of this new product introduction.
2. Overview of New Product NicFree® Quit Smoking Toothpaste is formulated to help smoker quite or reduces cigarette smoking. It also contained other ingredients that help fight cavity and bad breath. Brushing teeth is part of a daily routine perform by most people (smoker or not), hence it is an ideal platform to leverage for its convenient and simplicity as compared to using nicotine patch or other medical alternatives to help quit smoking. Simply use it 3 times a... [continues]
6. Branding • • • Product Description Brand Value Comparison / Competitive Analysis Products Packaging
7. Product • • The New Product BCG Matrix The New Product Life Cycle (PLC).
8. Price • • Pricing Proposal Pricing Strategy
9. Promotion. • Communication Strategy
•
Promotional Strategy
10. Place (Distribution) • • Distribution Channel Distribution Strategy
11. Internal Analysis • • • • Human Resources needs (Manpower, organisational structure etc) Profit and Loss Projection Materials Machines
12. Conclusion
1. Introduction NicFree INC. specializes in development of Aesthetic and Therapeutic Oral Care products and solution that help improve your oral hygiene and well being. NicFree is committed to constantly improve in all things we do. Through better understanding consumers' and customers' expectations and continuously working to innovate and improve products, services and processes in order to deliver world class quality products!
This proposal will outline the thinking and execution processes of introducing NicFree new product. It contains the conceptualization, in-depth analysis of target market, branding as well as the complete 4P marketing mix and strategy that will enable the success of this new product introduction.
2. Overview of New Product NicFree® Quit Smoking Toothpaste is formulated to help smoker quite or reduces cigarette smoking. It also contained other ingredients that help fight cavity and bad breath. Brushing teeth is part of a daily routine perform by most people (smoker or not), hence it is an ideal platform to leverage for its convenient and simplicity as compared to using nicotine patch or other medical alternatives to help quit smoking. Simply use it 3 times a... [continues]
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