Mapletech-Yazawa, Mapletech Perspective

Topics: Contract, Negotiation, Bargaining Pages: 3 (691 words) Published: February 19, 2013
Assignment 1
Mapletech-Yazawa Case

Features and general aspects of the Negotiation
Issues| Get the contractSet the price per unit for the headlamps| Parties| 1. Mapletech (primary) 2. Yazawa (primary)| Nature of relationships| One time relationship between Mapletech and WasuzuOne time deal between Mapletech and YazawaAll the relationships are in the same level of hierarchy given that they are all (or will be) business partners.|

BATNA’s, Reservation Values and Aspiration Values
* MapleTech
* BATNA: Waste the extra capacity and continue to earn CAN$4.8 million. This BATNA also excludes the extra spending to modify the production line. * Reservation Value: $11 per unit
* Aspiration Value: $30 per unit
* Yazawa
* BATNA: Get agreement with Japanese rival company.
* Reservation Value: unknown (price per unit that rival company is offering) * Aspiration Value: unknown (price per unit of rival - $1) Other features of the negotiation
* Are contracts binding?
* Yes, Yazawa has a contract with Wazusu that has to fulfill. And Mapletech will sign one with Yazawa if the deal is reach where will be specified that Mapletech can only provide 60,000 units. * Is there a linkage?

* The negotiation will have an effect on the relationship between Yazawa and Wazusu. It will also affect the business relation between Yazawa and the Japanese company that was or will provide the headlamps. * Costs and benefits to delay

* There isn’t a possibility of delaying the negotiation, therefore, the cost of delaying would be to lose the deal. * Uncertainty
* The price that is given to Yazawa from the Japanese firm is unknown. That derives in an also unknown reservation and aspiration price, hence a undefined ZOPA. * Third party intervention

* There isn’t any.
* Principal agent relationships
* The 2 negotiators are representing their corresponding companies’...
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