Map the Supply Chain MKT421
Map the Supply Chain Paper
Ingrid Dillard
MKT/421
January 12, 2014
Dianne Iobst
Map the Supply Chain
Supply chain management (SCM) is a crucial process for a company where steps take are taken to deliver a good or service. Benefits to the supply chain management contribute to helping create an integrated company where reducing costs is a priority. SCM is a network of companies such as, suppliers, manufacturers, and retailers that improve an industry. The footwear industry involves operating a global supply chain and this paper covers the purpose and value of each link of the supply chain.
Manufacturer
Aerosoles provide women an alternative shoe made for comfort, variety of styles, and quality. Aerosoles brand delivers its ' reputation as the leader in the shoe industry, known for innovation made with quality materials. Aerosoles stands by its ' core values of quality, style, comfort, and real value (Aerosoles, 2014). Aerosoles brand shoes manufactured in China where each shoe are built from the bottom up with various raw materials to construct diamond patterns, Stroebel, and Stitch and Turn (Aerosoles, 2014). To further explain, diamond flex soles absorb shock, that enhance a cushioned comfort that bends and flexes with the foot. This concept is famously named the Stitch and Turn, where the soles are so flexible they twist and fold (Aerosoles, 2014). Aerosoles brand also offers the Stroebel construction where nothing lies between the sole and the shoe, giving the customer the tennis shoe comfort. Thus, raw materials used to provide the base of comfort, constructed uniquely to offer the ultimate comfort and flexibility (Aerosoles,2014). As a result, Aerosoles brands constantly strive to make a better shoe and achieve the commitment that exceed expectations through evolving technology and customer feedback (Aerosoles, 2014).
Distributor Aerosoles distribution network is worldwide where transporting the products require extensive logistical efforts. For
Ingrid Dillard
MKT/421
January 12, 2014
Dianne Iobst
Map the Supply Chain
Supply chain management (SCM) is a crucial process for a company where steps take are taken to deliver a good or service. Benefits to the supply chain management contribute to helping create an integrated company where reducing costs is a priority. SCM is a network of companies such as, suppliers, manufacturers, and retailers that improve an industry. The footwear industry involves operating a global supply chain and this paper covers the purpose and value of each link of the supply chain.
Manufacturer
Aerosoles provide women an alternative shoe made for comfort, variety of styles, and quality. Aerosoles brand delivers its ' reputation as the leader in the shoe industry, known for innovation made with quality materials. Aerosoles stands by its ' core values of quality, style, comfort, and real value (Aerosoles, 2014). Aerosoles brand shoes manufactured in China where each shoe are built from the bottom up with various raw materials to construct diamond patterns, Stroebel, and Stitch and Turn (Aerosoles, 2014). To further explain, diamond flex soles absorb shock, that enhance a cushioned comfort that bends and flexes with the foot. This concept is famously named the Stitch and Turn, where the soles are so flexible they twist and fold (Aerosoles, 2014). Aerosoles brand also offers the Stroebel construction where nothing lies between the sole and the shoe, giving the customer the tennis shoe comfort. Thus, raw materials used to provide the base of comfort, constructed uniquely to offer the ultimate comfort and flexibility (Aerosoles,2014). As a result, Aerosoles brands constantly strive to make a better shoe and achieve the commitment that exceed expectations through evolving technology and customer feedback (Aerosoles, 2014).
Distributor Aerosoles distribution network is worldwide where transporting the products require extensive logistical efforts. For
References: Aerosoles.(2014). Aerosoles: Our Story. Retrieved from http://www.aerosoles.com/store/jump/static/Our-Story/9000001 Dubin, C.(2009).Snapshot: Footwear. Inbound logistics. Retrieved from http://www.inboundlogistics.com/cms/article/snapshot-footwear/ Duggan, T. (2014). Supply Chain management vs. Customer Relationship Management. Small Business Administration. Chron. Retrieved from http://smallbusiness.chron.com/supply-chain-management-vs-customer-relationship-management-10231.html Management Study Guide. (2014). Customer Relationship with Supplier. Retrieved from http://www.managementstudyguide.com/customer-relationship-supplier.htm Small Business Administration.(2014). Advertising: The Basics. Retrieved from https://www.sba.gov/content/advertising-basics