Manufacturing Strategy of Samung Mobile Phones

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← ABSTRACT ……………………………………………………………………………… 01 ← INTRODUCTION ………………………………………………………………………. 02 ← COMPETITION AMONG DIFFERENT COMPANIES …………………………… 05 ← LOOP HOLES IN OTHER COMPANIES ………………………………………….. 07 ← REASONS OF SUCCESS …………………………………………………………… 10 ← COMPANY BACKGROUND ………………………………………………………… 12 ← SANSUNG STAND IN MOBILE MARKET ……………………………………….. 14 ← BARRIER TO MARKET DEVELOPMENT ……………………………………….. 16 ← SOLUTION AGAINST BARRIER ………………………………………………….. 18 ← FUTURE TECHNOLOGY …………………………………………………………… 19 ← ULTIMATE STRATEGY ……………………………………………………………… 22 ← REFERENCES ………………………………………………………………………... 27

The forthcoming mobile communication systems are expected to provide a wide variety of services, from high-quality voice to high-definition videos, through high data rate wireless channels anywhere in the world. The high data rate requires broad frequency bands, and sufficient broadband can be achieved in higher frequency bands such as microwave, Ka-band, and millimeter-wave. Broadband wireless channels have to be connected to broadband fixed networks such as the Internet and local area networks. The future-generation systems will include not only cellular phones, but also many new types of communication systems such as broadband wireless access systems, millimeter-wave LANs, intelligent transport systems, and high altitude stratospheric platform station systems. Key to the future generations of mobile communications is multimedia communications, wireless access to broadband fixed networks, and seamless roaming among different systems. As mobile technology matures, handheld-device vendors are looking for ways to make their products more functional, and Java is one approach they are turning to. This is particularly the case with smart cellular phones, which are using Java to help add new capabilities. In smart phones, Java functions as a layer between the operating system and the hardware, or runs parallel to the OS within a separate chip.

It has been said that mobile phones have become an integral part of human everyday life. In particular, unlike other technologies, mobile phones are being used without any training in every place and every situation, even on the move. This makes it essential that mobile phone interface be built to be intuitive and usable to users. Some customers prefer “simplicity”, whilst others are “highly cost-conscious”. These different preferences and needs may be crucial in terms of usability. It is taken for granted that different users in different countries have different usability criteria. Evidence of these different preferences is seen in difference in the most popular mobile handset manufacturer in each country. Nokia is most popular in Europe whereas Samsung is in Korea. One of the reasons for this may be the different brand power in these countries. Practically all the different mobile handset manufacturers have their own UI (user interface) solutions and conventions. It can be argued that users in different countries prefer different UI styles, because different mobile brands are popular in different countries, each with its own UI. Although cultural differences in technologies are very crucial. Cellular mobile telecommunications and the World Wide Web are growing at an exciting pace. In the year 1999 both GSM and the Internet reached more than 200 million registered users globally. Thus, it may be expected that users will demand the combination of mobility and multimedia services in a foreseeable time frame. Multimedia content increases and differentiates with the changing information society, and an even richer variety of audio, visual, and text-based information will be

be required in the future. UMTS, the Universal Mobile Telecommunications System, a member of the IMT-2000 family of third-generation systems, will provide these services. UMTS standardization has set a new paradigm of timely market-driven standardization in a global...
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