Manpower Planning & Forecasting

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Transmittal Message

August 06, 2009

Ms. Farhana Nur Malik
Course Instructor
Manpower Planning and Forecasting, MGT 425
BRAC Business School

Subject: Letter of Transmittal

Dear Madam,
With great pleasure we submit our report on HR Activities of Aarong, that you have assigned to us as an important requirement of MGT 425 course. We have found the study to be quite interesting, beneficial and insightful. We have tried our level best to prepare an effective and creditable report. The report contains a detailed study on HR activities of Aarong. Here we have gathered information through different sources such as websites, journals, practical field visits and interviewing the managers at the organization. We honestly hope that our analysis will help to give idea of how a Bangladeshi business organization runs its HR activities. We hope you will find this report worth all the labor we have put in it. We welcome your entire query and take pride to answer them.

Yours sincerely,

Fuad Quader (06104029)
Muhit Hossain (06104038)
Sharina Tofazzal (05204025)
Khondokar Mamnun Ahmed (06104030)


Let us begin our acknowledgement by thanking our course teacher Ms. Farhana Nur Malik for providing suggestions to make this Final Report. On the design of this report, we again want to thank our course teacher Ms. Farhana Nur Malik for providing the format and make us able to understand about the format. We have used the concepts of Manpower Planning and Forecasting for writing the report.

For further help we have interviewed Mr. Dominic Benett who have been very generous and tried to cooperate as much as possible.

Exceutive Summary

The word “Aarong” means “village fair-it” that symbolizes fairness in the global village. Aarong helps the artisans to support themselves by reviving their pride and self-esteem, preserving Bangladesh’s traditional Art and Craft. In the process Aarong contributes greatly to BRAC’s goal of poverty alleviation and empowered of the poor. Aarong currently provides services to more than 65,000 artisans, 85% of whom are women. Marketing support and Aarong also plays the role of protector and promoter of traditional Bangladeshi products and designs. Today, Aarong's reach has spread beyond Manikganj to the rest of the country. Aarong symbolizes fairness in the global village. Aarong uses export as the mode for international business. As they are the leading exporter of handicraft and designer ware in Bangladesh they maintain superior quality and they carefully deal with dealers. Their strengths are revival of traditional product, spot payment on product delivery to encourage efficiency and productivity, training & Education in skills development to raise product quality and marketability, product Design and Support in Product Development. Though they face little competition in home but India and china are their international rivals who have some competitive edge over them. Aarong is creating marketing opportunity for rural artisans, and they empower them financially and peruse the vision of BRAC. Aarong has turned a member of IFAT since June 2007. As the leading name brand in Bangladesh Aarong represents bangle heritage to the world, without proper patronization Aarong may lose market to India and china. Government must revise their export policy and create the factors that will help organizations like Aarong to enter international business and sustain their growth.

Table of Contents

Contents Page number

• Introduction06
• Overview07
• Staffing strategy09
• Initial decision13
• Job Analysis15
• Analyzed Process17
• Methods used by Aarong17
• Recruitment18
• Alternatives to recruitment18
• Internal Recruitment19
• External Recruitment26
• Human resource forecasting**
• Demand forecasting**...
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