Mang Inasal

Topics: Philippines, Provinces of the Philippines, Regions of the Philippines Pages: 4 (931 words) Published: January 22, 2013
MANG INASAL PHILIPPINES INC.

COMPANY PROFILE

MANG INASAL - Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December12,2003 in Iloilo City. Currently, there are 445 branches nationwide and with over 10,000 employees system wide. MANG INASAL is doing its share in alleviating the unemployment burden of the country. The presence of every MANG INASAL in a certain area provides not only employment but also opportunities to community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly gives income - generating activities to many. MANG INASAL is operating at the following areas: Bacolod, Iloilo, Roxas, Laguna, Bicutan, Metro Manila, Davao, Cagayan De Oro, Koronadal, Ozamiz, Iligan, Surigao, General Santos, Pagadian, Batangas, Lucena, Naga City, Davao del Norte, Davao del Sur, Tagaytay, Palawan, Tacloban, Ilocos Sur and Tarlac. MANG INASAL is targeting to open 500 stores by 2012. Mang Inasal Manila Corporate Office is located at 2316 Aurora Boulevard, Tramo St., Pasay City with fax number (02) 854 - 5692 and Landline (02) 854 - 3346. Our Vision

To be the preferred quick service restaurant of every pinoy everywhere! Our Mission
To consistently provide our customers a great pinoy dining experience

SWOT ANALYSIS

STRENGTH| WEAKNESS|
Endorsement| Filipino Culture|
Large Target Market| Unhealthy Food|
Accessibility| Commissary Struggles|
Market Leader in Barbecue Fast Food Chain| Lack Research For other Countries|

STRENGTH
Endorsement
Mang Inasal makes itself known through all the possible promotional tools, from TV commercials, to radio jingles, posters, print ads and billboards. Mang Inasal makes sure that it makes itself present to the masses. It has become a well-known fact that Jollibee invests on actors, actresses and singers to endorse them. Money is not an...
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