Managment Process of Dutch Bangla Bank

Topics: Marketing, Strategic management, Target market Pages: 16 (2988 words) Published: April 12, 2013
Marketing Plan
Shampoo plus Gel Course Title: Marketing Management
Course Code: BBA 2310
Section: A

Submitted To: Jannatul Mawa Nupur Senior Lecturer of Marketing Department of BBA Northern University Bangladesh.

Submitted By:

Date of submission: 04.08.2011

Student Declaration

We are Md. Hafizur Rahman and Md. khaleduzzaman the student of Northern University Bangladesh, Department of BBA, 5th Semesters. Here By declare that the assignment represent entitled, “Marketing Plan on Shampoo plus Gel” is an original work done by us under the supervision of Ms. Jannatul Mawa Nupur senior Lecturer in Marketing, Department of Business Administration, Northern University Bangladesh.

Supervisor Declaration

This is to certify that the assignment entitled “Marketing Plan on Shampoo plus Gel” is submitted in partial fulfillment of requirements for the course of Marketing Management, for the degree of BBA Program of Northern University of Bangladesh.

We, ………………………………………………………………………………………. students of course Marketing Management was under supervision and guidance and no part of this report has been submitted for the award of any other degree, diploma, fellowship and the work has not been published in any Journal or Magazine.


Ms. Jannatul Mawa Nupur
Senior Lecturer in Marketing
Department of Business Administration
Northern University Banglades


04 August, 2010

Jannatul Mawa Nupur
Senior Lecturer
Marketing Management
Northern University

Subject: For transmitting the report on New Product Plan.

Dear Mam,

With great pleasure, we are submitting the report on “The Marketing Plan on a product of “Shampoo plus Gel. We believe our report contains information about a new product launching business plan with all of your requirements. We have tried my best to follow your instructions to complete this report. We have really enjoyed doing such a challenging assignment. If you have further quires regarding this paper, we gladly remain stand by whenever you ask for it.

Thanking You.

Yours truly,



First of all I would like to say my especial thanks to Allah and pay my deep respect Ms. Jannatul Mawa Nupur, Senior Lecturer in Marketing Management, Department of Business Administration, Northern University Bangladesh, due to her generous and friendly guidance. We are also grateful to her for helping us to understand some minute issues as well as those issues which we have failed to understand

One of the most pleasant parts of submitting a project is the opportunity to thank those who have contributed to it. Unfortunately the list of expression of thanks –no matter how extensive –is always incomplete and inadequate. These acknowledgements are no exception.

My first thanks goes to my intimate friends and roommates, as they were extremely helpful in giving information on which I had to rely heavily.

Thanks must go to my classmates those who assist to make the project both possible and successful –under the pressure of deadlines.




Executive Summary

Shampoo plus Gel is very essential but not familiar in our Bangladesh. The company wants to launch a new type of Shampoo in the market....
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