What does proactive planning mean?
Proactive planning means planning ahead in advance, primarily in order to handle unforeseen events and risks in the future in a better manner. In today's dynamic and fast paced world, companies need to plan in advance so that they can face sudden risks and unforeseen events and ups and downs with comfort and thus, do not get trapped or negatively affected by such risks and unforeseen events. Proactive planning allows the organizations to gear up for future events in advance and face such events without too much problems and loss. When do you need a proactive crisis management plan?
Although proactive crisis management is a must today for each and every business due to the uncertain nature of the business environment in today's world, it is especially important for companies that operate in a very uncertain or risky environment and are expected to face crisis now and then.
Proactive crisis management is forecasting potential crises and planning how how to deal with them. Potential crisis that may be forecast can run from a hacker entering your computer and stealing sensitive corporate or customer information, to customer deaths caused by your product. Proactive crisis management takes the time to complete a crisis management plan before the company experiences a crisis. The plan includes, among other things, identifying the management personnel and outside consultants that need to meet immediately as your crisis response team. source: http://www.corporate-ethics.us/crisis_managment.htm
What feedback mechanism would be needed when developing and Managing a PR Crisis?
In a crisis situation, an organization should put forth in place an effective and two way feedback mechanism. One of the ways to do it is to provide a link on the company's website where people can provide their feedback. Another option is to provide toll free number or telephone lines where people can call or leave their feedback. It is...
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