1131843 (Cohort – 1)
PROCESS STRATEGY OF WILKINSON
LAYOUT DESIGN OF WILKINSON
SUPPLY CHAIN MANAGEMENT
S C M OF WILKINSON
WILKINSON is a family value store having more than 335 stores and by 2014 Wilkinson is looking to expand from 350 stores to 500. Approximately four million people visit Wilkinson every week. JK Wilkinson was the founder of Wilkinson store. He opened his first store at Charnwood Street, Leicester in 1930. In 1932 a second shop opened in Wigston Magna, Leicester. In 1937 JK’s brother John joined him as a director of Wilkinson. The vision of Wilkinson is – Extraordinary shopping in the heart of the community. This shows that they are much concerned about the customers. They passionately deliver extraordinary services to their customers. Wilkinson is a large store having almost all the products from daily use products to the exclusive use products for the customers. Wilkinson provides various products of gardening like metal garden furniture, wooden garden furniture, plastic garden furniture, pots and planters, greenhouses, garden sheds and storage, storage solutions, home furnishings such as indoor lighting, cushions, curtains, mirrors, clock, photo frames, decoration, household appliances such as kettles, toasters, coffee makers, fryers, cookers, dish washers, vacuum cleaners, kitchen and laundry like cook ware, dinner ware, table ware, cleaning, disposables, laundry care and much more. In this report we will discuss about the Process Strategy, Layout design and Management of Supply Chain of the Wilkinson Store located in Arndale Center, Luton.
Process strategy is the process of transfer of goods and services. The main objective of the process strategy is to construct a process of production that suits the requirements of the customer and specifications of the product within cost and managerial constraints. The process that will be selected will have great effect or we can say that it will have long term effect on flexibility and efficiency of production, on quality of goods produced as well as on the cost of the goods. Basically there are four process strategies. They are:
1. Process Focus
2. Repetitive Focus
3. Product Focus
4. Mass Customization
1. Process Focus:
By Process Focus we mean that the majority of production is mainly based on low volume and high variety; which means that the goods or services are produced in low volume but their quality is high.
2. Repetitive Focus:
By Repetitive focus we mean that it is a type of process strategy that basically uses modules. Modules may be referred to as a part/component of a product that is prepared previously in a continuous process. In this process there is advantage of continuous model as well as low volume and high variety process. In this the products are stored and the final product is made according to the demand of the customers from the stored products.
3. Product Focus:
By Product Focus we mean that the production is mainly based on the high volume and low variety process. It is applicable for those firms which have very long and continuous production runs. In this type of process the goods are produced in large numbers but the variety is not high.
4. Mass Customization:
By Mass Customization we mean that it is a rapid, low cost production of goods and services that emphasize in fulfilling the unique desire of the customer. It is a type of strategy that is based on high variety and high volume process. By this we mean that the goods are produced in large numbers but the variety is not low, it is also high based on the numbers....
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