Managing Marketing - Weighing Up the Past to Improve the Future

Topics: Marketing, Variable cost, Fixed cost Pages: 35 (7232 words) Published: March 3, 2013
Managing Marketing

Final Assignment

Option 1
Weighing Up The Past To Improve The Future

Managing Marketing

Final Assignment

Option 1
Weighing Up The Past To Improve The Future

CIM Membership Number: 13393761

Date: 20th August 2010

Total Word Count: 6,307
(Excluding Contents, Executive Summary,
Bibliography and Appendices)

CONTENTS

| |Page | |BACKGROUND AND CONTEXT |3 | | | | |EXECUTIVE SUMMARY |4 | | | | |1. RESOURCE ALLOCATION |5-6 | |1.1 Marketing resourcing requirements – Internal Resource Audit |5 | |1.2 Overcoming resource gaps to meet the resourcing needs |6 | | | | |2. TEAM MANAGEMENT |6-9 | |2.1 Leadership and Management |6 | |2.1.1 Achieving the Task |7 | |2.1.2 Building and maintaining the Team |8 | |2.1.3 Developing the Individual |8 | |2.2 Team and Individual levels of performance – Motivation-Hygiene Theory |9 | | | | |3. INFORMATION MANAGEMENT |9-11 | |3.1 The importance of information and information evaluation |9 | |3.2 Marketing information requirements and sources |9 | |3.3 Evaluating the quality of information sources |10 | |3.4 Information management |10 | | | | |4. BUDGETARY REVIEW |12-14 | |4.1 Why budgetary control? |12 | |4.2 The budgetary process |12 | |4.3 Variance analysis – Comparing actual performance with budget |13 | |4.4 Sources of budget variances and corrective actions...
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