Managing Innovation
Provide a general overview of Coloplast's AIM process.
The basic purpose of the AIM process is to make sure that all the correct decisions are taken by the management and that to be at the correct point of time. For the same they have created a process. This process takes into consideration all the needs of the customers. They have created a process with five different stages with gates in between. Stage 1 is the formulation of the idea where all the ideas are taken into consideration and then best of those ideas are taken into account. These ideas are then forwarded into the next stage. Stage 2 is all about formulating the proper concept for the ideas selected. Then on the basis of these Stage 3 is made that is developing the correct product for the concept build in the second stage. Stage 4 is one of the crucial stages where launched products are tested for any inaccuracies and finally Stage 5 is marketing the product worldwide.
As we discuss the importance of building coalitions and making a business case for innovation, let's consider the implications of stakeholder buy-in. Share an experience from your own career in which a Anewly implemented project failed due to lack of stakeholder buy-in. If you have not been involved in such a project, locate a practical example from your industry and share with the class.
In which a newly implemented project failed due to lack of stakeholder buy-in.
A project that was implemented and failed due to lack of stakeholder buy-in in the Casino consisted of new camera locations within the casino/out. The stakeholder buy-in in this case was a top-level executive authorized to make decisions and spend money. By a top-level executive I mean one person that has made it a rule to avoid projects that are directly accountable to a committee. All participants were advised and aware of the projects vision and goal with a clear picture of innovation in mind. The financial budget to cover the cost of the
The basic purpose of the AIM process is to make sure that all the correct decisions are taken by the management and that to be at the correct point of time. For the same they have created a process. This process takes into consideration all the needs of the customers. They have created a process with five different stages with gates in between. Stage 1 is the formulation of the idea where all the ideas are taken into consideration and then best of those ideas are taken into account. These ideas are then forwarded into the next stage. Stage 2 is all about formulating the proper concept for the ideas selected. Then on the basis of these Stage 3 is made that is developing the correct product for the concept build in the second stage. Stage 4 is one of the crucial stages where launched products are tested for any inaccuracies and finally Stage 5 is marketing the product worldwide.
As we discuss the importance of building coalitions and making a business case for innovation, let's consider the implications of stakeholder buy-in. Share an experience from your own career in which a Anewly implemented project failed due to lack of stakeholder buy-in. If you have not been involved in such a project, locate a practical example from your industry and share with the class.
In which a newly implemented project failed due to lack of stakeholder buy-in.
A project that was implemented and failed due to lack of stakeholder buy-in in the Casino consisted of new camera locations within the casino/out. The stakeholder buy-in in this case was a top-level executive authorized to make decisions and spend money. By a top-level executive I mean one person that has made it a rule to avoid projects that are directly accountable to a committee. All participants were advised and aware of the projects vision and goal with a clear picture of innovation in mind. The financial budget to cover the cost of the