Managing Information Systems

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In this report you will find five major theories that have been applied in Noor hospital. Thanks to the members of Noor hospital we were able to apply all the theories with their practices. The five types of theories are: * Porter’s competitive forces

* Hierarchy
* Customer relationship management
* Value Chain
* Virtual groups
All these 5 theories are being elaborated in this report.


As a group we would to thank all who supported us to complete this project. First we would like to show appreciation to Dr Salam Abdulla who provided us with all the processes to help us in this project and for all the explanation of the technical terms. As well we thank AL Noor Hospital for their support and cooperation. Methodology

The Method used in this project is the secondary data for the theory history and its importance. The primary data is an interview with the (Ismail Awdaat Database Admin). There were direct question used to ask about different six theories: five competitive forces, value chain, CRM, hierarchy, and virtual groups.

Al Noor Hospital background

Al Noor Hospital was established in 1985, it was located in Abu Dhabi the capital for United Arab of Emirates. From the day it was built it was well managed, and well using for the multinational and multicultural expertise. It achieved the extraordinary improvement in the health care field (Al Noor Hospital). The hospital serves In-patient and Outpatient 24\7 from medical and surgical services as well emergency services. Its services exceed the country to the Persian Gulf Region. Their staffs are qualified and they are well trained in American, European, and Middle East hospitals (Al Noor Hospital). We interviewed Mr. Essam Awdaat Noor’s hospital Database administrator, and he was a very helpful Asset that provided us with the significant information regarding our research. He stated that Noor Hospital (Alain branch) technically doesn’t have competitors in the private hospitals domain but Oasis Hospital which is only different due to their Maternity department.

Porters Five Forces
To start talking about porters 5 forces For Al Noor Hospital here’s an introduction about them;

(Michael E. Porter's Five Forces - Industry Competitive Analysis, 2009)

Threat of New Entrants
Is the chance for an opponent or another player to enter your market field or domain in any terms of business or information strategies. It somehow evaluates your constancy and position in the market and points out your slack ends in some issues. * In Noor hospital they do not suffer the threat of new entrants as there is no new private hospitals and clinics opening up in Alain. Bargaining Power of customers

Is the capability of buyers to steer your prices down or up by their switching ability to another similar products or services and the hassle they may cause your company in terms of charge rates and earnings. Bargaining Power of Suppliers

Is the force your suppliers can put on you by how far you need them and to what point you depending on them. Threat of Substitute Products
Is the how easy customers can replace your product or service by altering their need either manually or according to their preferences. * Noor being a private hospital experiences a loss of patience due to expensive service as compared to public hospitals. Such as Tawam and Alain Hospital. Competitive Rivalry

Is in terms of the similar opponents that can offer what you are offering in different of advanced ways. Therefore, supplier’s dominance would increase and customers shift grows too. * The Advancement of technology in the public hospitals as well as the development of the OBGyn department in oasis hospital has created high competition in the health sector for the Noor hospital. (Industry Handbook: Porter's 5 Forces Analysis)

(Porter five forces analysis, 2011)

CRM (Customer Relationship Management)

CRM is a management activity that...
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