Managing Information System in Maybank

Topics: Bank, Maybank, Customer relationship management Pages: 16 (5669 words) Published: July 25, 2013
1. Background Analysis
1.1 A Brief History of Maybank
Malayan Banking Berhad (Maybank) is the largest banking and financial services group in Malaysia, founded by Malaysian business tycoon Khoo Tech Puat in 31 May 1960. Maybank became the first bank in Malaysia, that computerizes its savings and current account services in October 1978, set up an ATM at its Ampang branch in Kuala Lumpur in September 1981, offer Auto phone for making customers the convenience of conducting their banking transactions and payment of selected utility bills through a computerized telephone service in September 1992, offer internet Banking service through its online financial portal in June2000. Maybank also is the first bank in Malaysia that offer Malaysia Bancassurance services and become the No.1 in Bancassurance business. Maybank is the leading banking group in South East Asia for over three and a half decades. Maybank expand internationally with a network of over 1750 branch offices in 14 countries and major financial centre in London, New York, Hong Kong and Singapore, it has correspondent banking relationships with 700 foreign banks throughout the world. Maybank also has the largest asset, amount more than USD100 billion, and about USD18.6 billion of market capitalization, USD9.1 billion of total equity and USD1.2 billion of total net profit. Maybank offers a range of services from commercial banking, investment banking, financial services, insurance, trustee services, factoring, asset management, stock broking, property and unit trust fund management to venture capital. Maybank set up vision of to be a regional financial services leader and mission of humanizing financial services from the heart of ASEAN, objectives of No.1 retail financial services provider in Malaysia by 2015, leading ASEAN wholesale bank by expand to Middle East, China and India, domestic insurance champion and emerging regional player, truly regional organization with 40% of pretax profit from international operation by 2015, become the largest Islamic bank in ASEAN, look for growth opportunities and maximize value of shareholder. Maybank operates with teamwork, integrity, growth, relationship building, excellence and efficiency as their core values.

1.2 Main Activities of Maybank
Transformation journey (LEAP30) is one of the main activities that began in 2008. LEAP30 act to remain its leadership and regionally position in the financial industry with strategies of improving the quality of operations, looking for opportunities and focus on execution operation. Wave I 2009/2010, the first wave of Maybank that aim to create momentum of consumer, enterprise, investment, Islamic banking, insurance, international business, operations and human capital development. Wave II is the converging aspirations by synergies between companies. Company need to change new management skill to support this transformation journey. Wave II 2010-2015 aim to expand regional businesses on Malaysia, Singapore and Indonesia. Another activity is focus on managing information technology. Improving operational delivery of current and future IT services, finding the solution to improve the ability to align bank’s IT strategy, reduce cost, improved level of consistency, quality and flexibility in service delivery, looking for innovation, global knowledge and process expertise. Dividend Reinvestment Plan (DRP) also is a part of Maybank activities. DRP tends to conserve and manage its capital. RDP enable Maybank declare dividends to shareholders either receive the dividend in cash or reinvest the dividend into new Maybank shares. The reinvestment in new Maybank shares will increase the value of shareholders as the shares are issued at a discount of up to 10%. This will help Maybank to remain a portion of its capital and the capital become Maybank’s dividends.

2. Types of Contemporary Information System
The three types of Contemporary Information System used by Maybank...
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