Managing for Change Research Paper "Chrysler"
MGT 420- Managing for Change
November 28, 2012
Managing For Change Research Paper “Chrysler” The Chrysler Corporation was founded on June 6th 1925 by Walter P. Chrysler; the company originates from the Maxwell Motor Company in which he joined in the early 1920’s. Walter P. Chrysler had an intuition for engineering, he was a self-taught engineer and while working in the rail road industry provided him with the grounds to be reliable, efficient and moreover, a skilled worker that worked his way up at Buick’s company as the President. Surrounded by creative and innovative teams who worked hard to create cars with style, performance and affordability and as a result offered Walter P. Chrysler with quality engineering and a sense of style that gave him much pride in the products he and his teams created. Chrysler was the first company to introduce the four-wheel hydraulic brakes in 1924 and in addition the rubber engine mounts in 1926. In 1928, Chrysler Corporation expanded their horizons by purchasing Dodge and the creation of the DeSoto and Plymouth divisions. In 1987, Chrysler acquired the American Motors Corporation and its Jeep brand.
Companies face problems all the time, and some solve them one way or another. Chrysler is no stranger to dealing with crisis. Their financial crisis has leaded them to become a public interest with the help of the media. Therefore, it is going to take more than the making of a new vehicle to get Chrysler out of this mess. When companies are faced with legal, political, financial and governmental impacts on its business then the problem becomes a crisis. Sometimes one of the most serious property of crises is the element of surprise, and the worst part in their handling is being unprepared. Sometimes the cause of a crisis is in management itself; managers may insist that they face no crisis, but in reality they fall into a state of denial by lying and rejecting of the problems existence. Then, when the time of the
November 28, 2012
Managing For Change Research Paper “Chrysler” The Chrysler Corporation was founded on June 6th 1925 by Walter P. Chrysler; the company originates from the Maxwell Motor Company in which he joined in the early 1920’s. Walter P. Chrysler had an intuition for engineering, he was a self-taught engineer and while working in the rail road industry provided him with the grounds to be reliable, efficient and moreover, a skilled worker that worked his way up at Buick’s company as the President. Surrounded by creative and innovative teams who worked hard to create cars with style, performance and affordability and as a result offered Walter P. Chrysler with quality engineering and a sense of style that gave him much pride in the products he and his teams created. Chrysler was the first company to introduce the four-wheel hydraulic brakes in 1924 and in addition the rubber engine mounts in 1926. In 1928, Chrysler Corporation expanded their horizons by purchasing Dodge and the creation of the DeSoto and Plymouth divisions. In 1987, Chrysler acquired the American Motors Corporation and its Jeep brand.
Companies face problems all the time, and some solve them one way or another. Chrysler is no stranger to dealing with crisis. Their financial crisis has leaded them to become a public interest with the help of the media. Therefore, it is going to take more than the making of a new vehicle to get Chrysler out of this mess. When companies are faced with legal, political, financial and governmental impacts on its business then the problem becomes a crisis. Sometimes one of the most serious property of crises is the element of surprise, and the worst part in their handling is being unprepared. Sometimes the cause of a crisis is in management itself; managers may insist that they face no crisis, but in reality they fall into a state of denial by lying and rejecting of the problems existence. Then, when the time of the
References: http://money.cnn.com/2008/12/17autos/chrysler_shutdown/index.htm http://www.time.com/time/specials/packages/article/0,28804,1894731_1894734_1894729,00.htmlIn. http://www.h-net.org/~business/bhcweb/publications/BEHonline/2007/anastakis.pdf, Business and Economic History Vol.5,.2007 http://www.toolpack.com/culture.html All material is copyright © 2001-2012, Toolpack Consulting, LLC. http://www.autonews.com/article/20120307/BLOG06/120309878 Managing for Change MGT 420 Berkeley College Management, copyright 2010 by The McGraw-Hill Company, Inc.