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Managing Creative Employees in Advertising Agencies

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Managing Creative Employees in Advertising Agencies

Page 1 of 12
Managing creative employees in Advertising Agencies|
Essay for HRM|
Ekta Sachdev, 12PGDM018, IMI Delhi|

MANAGING CREATIVE EMPLOYEES IN ADVERTISING AGENCIES
Being creative is of utmost importance in today’s world. Creative people are dynamic, strive for perfection and are highly motivated. They have diverse interests and engage in hobbies which require concentration. They dislike being policed. They are not afraid of taking risks and making a mistake. They can easily examine things impartially and objectively. Creative people create priceless value. These people act with purpose. They have lots of small ideas, continuously. They have loads of small ideas. We have loads of small ideas and so instead of keep searching for one good idea we can use these so as to get more variety. They reframe. Creative people like diversity, they like to work in a varied group and would mostly help to increase productivity and enhance work. As it is said “Stay hungry, Stay foolish”. It means that you need to keep on learning and always not sit easily without any thought and better is to search for new ideas and live to enhance the productivity. It is hard to manage creative people due to two reasons:

They are very independent-minded. Most of them would not like being told what to do, so they don’t like to be managed. As a manager one needs to manage these kind of people very carefully and effectively. Creative people don’t like to be managed. Freedom of thought and action are highly correlated with creativity. If one tries to manage creativity, you may actually land up killing it. Second is that creativity is unpredictable and risky. And as a manager one is under pressure to minimize risks and deliver predictable results. It is not easy to balance things like such. It is necessary to find a way as to allow people to have a certain amount of creative liberty while still maintaining the results and also acknowledging the risks at hand. For giving freedom and let them...