MANAGING CONFLICTS TO IMPROVE THE EFFECTIVENESS OF AD-HOC
DEPARTMENT OF BUSINESS ADMINISTRATION
UNIVERSITY OF BENIN
MANAGING CONFLICT TO
IMPROVE THE EFFECTIVENESS OF AD-HOC MARKETING TEAMS
Ad-hoc, cross- functional teams including marketers are widely used by businesses as a
mechanism to incorporate cross- functional perspectives into the solution of business problems.
While incorporating diverse perspectives offers the potential for novel, superior solutions, the
diversity of perspectives in cross-functional teams can generate conflict that inhibits effective
problem solving. This research develops and tests a framework outlining the causes and
effects of conflict in ad-hoc teams and how the use of conflict management behaviors can
mitigate the negative effects of... [continues]
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(2010, 09). Managing Conflicts to Improve the Effectiveness of Ad-Hoc Marketing Teams. StudyMode.com. Retrieved 09, 2010, from http://www.studymode.com/essays/Managing-Conflicts-To-Improve-The-Effectiveness-401115.html
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"Managing Conflicts to Improve the Effectiveness of Ad-Hoc Marketing Teams." StudyMode.com. 09, 2010. Accessed 09, 2010. http://www.studymode.com/essays/Managing-Conflicts-To-Improve-The-Effectiveness-401115.html.