Preview

Managing Across Culture

Best Essays
Open Document
Open Document
4091 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Managing Across Culture
{draw:rect} {draw:rect} 000579613; 000573398; 000573202; 000583118;000527971 {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} Managing Across Cultures- Group Report on Case Study Analysis of Alcatel-Lucent BY TEAM: Meenak*shi Mukherjee* 000579613 Carlos Andres Serna 000583118 Quasirat Hasnat 000573202 Sangeet Premkumar 000573398 Imran Shahzad 000527971 Executive Summary This paper examines a case study sprouting mergers of two firms Alcatel and Lucent technologies. This paper provides an insight into the French and American cultures taking into consideration the parent company cultural imbroglio. Alcatel, an American company, was previously owned by the technological giant, the AT&T group. However in the year 1996, the company parted ways from the group of AT &T and merged with the French company, Alcatel. Alcatel, headquartered in France, provides hardware-software services to the telecommunications sector involving service providers and enterprises. On the 1st December, 2006, Alcatel- Lucent merged to explore greater productivity by utilizing jointly owned resources, products and services. Cross-cultural barriers hindered Alcatel-Lucent’s strategic advantageover its competitors. In this paper, the Alcatel- Lucent merger will be critically analysed with help reference frameworks and cultural tools such as Hofstede’s dimensions, Trompenaar’s theories on culture and related articles from newspapers. In the recent years, companies have been adopting the strategy to expand their markets globally with different strategies such as mergers and acquisitions, strategic alliances, licensing etc. However, companies trying to achieve synergetic benefits often fail in their process of expansion due to the cultural problems revolving between the host and home countries. Introduction Alcatel-Lucent, headquartered in Paris, France, is


References: French, R. (2007),“Cross Cultural management in work organizations,” Kerry Press LTD, London. Hofstede, G (2001) “Cultures and organizations: software of mind” McGraw Hill, New York Gubbins,E.(2007), “ UBS: Alcatel faces mobility decline, culture clash” telephony online: Penton media online press [Online] Available at : http://telephonyonline.com/wireless/news/alcatel_mobility_revenue_121907/ (Accessed on :23rd Nov 2009). Hall,E.T Holstein,W.J.(2007), “Lucent-Alcatel: Why Cross-Cultural Mergers Are So Tough”New York Times [Online] available at: http:// www.nytimes.com/2007/11/01/business/worldbusiness (Accessed on 10th nov.2009). Jolly,D Ruitenberg,R. (2008),” Alcatel-Lucent 's Russo, Tchuruk to Quit; Loss Widens” Bloomberg[Online] Available at: http://www.bloomberg.com/apps/news?pid=20601085&sid=a6fn02kzojwE&refer=europe (Accessed on, 20th November 2009). Sørensen,G Sørensen,O.J. (1984) “ Marketing Systems and Economic Development. An Institutional-Structural Approach” page 41. Sutherland,E
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Memorandum International management associated to international sales Concerns and considerations Board of Directors, ABC Complete Kitchen Inc,
    • 1586 Words
    • 6 Pages

    Memorandum International management associated to international sales Concerns and considerations Board of Directors, ABC Complete Kitchen Inc,

    Businesses have crossed borders, and it has been growing rapidly in recent decades because of the liberalization of government policies, and technological expansion. To satisfy the global demand of customers, it requires strong managements skills, sensitivity to cultural issues, and intercultural competence. As the multinational corporations grows and improve the quality, and operate at international level, this is why managers should ask three critical questions, first why should I expand internationally? Second where should I expand? Finally, how to expand? Which will help to achieve successful strategic objectives.…

    • 1586 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mktg577 - Week 6 Case Study
    • 2202 Words
    • 9 Pages

    Mktg577 - Week 6 Case Study

    An analysis of the case reveals that the merger and acquisition greatly impacts organizational performance and organizational culture. Our analysis covers the effects of mergers and acquisition on an organizational performance, success factors in M&A as well as organizational culture change and resistance that take place in a merger and acquisition.…

    • 2202 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Case Study Analysis of Lajolla Software, Inc.
    • 1209 Words
    • 5 Pages

    Case Study Analysis of Lajolla Software, Inc.

    In the Case Study of LaJolla Software, Inc.; overseas expansion was laid out in their companies plans for months. Their intent? To deliver a new product launch that could potentially prove to be very profitable. But to achieve such aspirations they needed a business partner that knew the market in which they wished to serve. When the opportunity presented itself to make such a merger they knew it would take more than their companies most brilliant programers to take on the challenge. And after constant visits to Japan, correspondence via fax, and many meetings with the interested shareholders and business partners of Ichi Ban Heavy Industries, the alliance was formed. Now all that was needed for the deal to be complete was for LaJolla to meet with Ichi Ban’s organizational management team where they were to learn more about their new partnership on the foreign territories of the United States. The problem, nevertheless, was communication; getting the Japanese to understand American culture and more importantly how LaJolla Software, Inc. functioned in it. And being that their first partnership was with the Japanese they needed Ichi Ban to understand their purpose so that the two could unite as one solid entity of ingenuity for all of Asia to see.…

    • 1209 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Case Study: Radio One, Inc.
    • 2476 Words
    • 10 Pages

    Case Study: Radio One, Inc.

    References: 1. Impact of Culture On Mergers and Acquisitions: A Theoretical Framework. International Review of Business Research Papers. Mohibullah., Vol. 5 No. 1 January 2009 Pp. 255- 264. 2. Why Do Mergers Fail? What Can Be Done to Improve their Chances of Succes? R. Salame. Key Strategy Papers. January 2006.…

    • 2476 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Media Analysis
    • 2443 Words
    • 10 Pages

    Media Analysis

    The article ‘Tata Motors finds success in Jaguar Land Rover’ by Vikas Bajaj seeks to explore the acquisition of English car brands Jaguar and Land Rover by Indian based auto company Tata Motors. The article discusses how the multinational enterprise has dealt with and reacted to the economic context and cultural differences related to the acquisition. To better comprehend how this acquisition has affected key stakeholders and the implications on top management, we must look to relevant cross-cultural management theories.…

    • 2443 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    managing across cultures
    • 1599 Words
    • 7 Pages

    managing across cultures

    The territoriality principle holds that governments have the right to rule themselves as they see fit.…

    • 1599 Words
    • 7 Pages
    Good Essays
    Read More
  • Better Essays

    Mass Merger - the Case of Aon Singapore
    • 1973 Words
    • 8 Pages

    Mass Merger - the Case of Aon Singapore

    Our case study deals with Mass Merger. Since the 90s, together with the globalization of business, Mergers and Acquisitions have developed at an incredible pace. Thus, companies from all over the world can be lead to work together as one single corporation. Moreover, the world has become interdependent not only economically, but also culturally, that is to say one culture may influence another one or different cultures can be mixed. It is then obvious that intercultural issues have to be solved.…

    • 1973 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    How Corporate Culture Influence Multi-National Enterprises’ Global Operations?
    • 2364 Words
    • 10 Pages

    How Corporate Culture Influence Multi-National Enterprises’ Global Operations?

    It is undeniable that competition in the business area is very fierce. People in the business world must find the best way in order to survive. Business, nowadays, expand their business to other countries as globalization on the rise. They need to remain competitive in a global marketplace with well coordinated and tightly controlled worldwide operations. For multinational enterprises (“MNEs”), the corporate culture is one of the core elements bringing success to its businesses. Yet, cross-cultural conflicts also could hinder the MNEs from optimizing its worldwide operations. In this paper, we will discuss how corporate culture influences the MNE’s global operations.…

    • 2364 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    A Speed Race: Benelli and QJ Compete in the International Motorbike Arena
    • 1706 Words
    • 6 Pages

    A Speed Race: Benelli and QJ Compete in the International Motorbike Arena

    1. What are the cultural differences that may impede success after the merger and acquisition?…

    • 1706 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Japan American Case International Business Negotiations Joint Venture
    • 7524 Words
    • 31 Pages

    Japan American Case International Business Negotiations Joint Venture

    This quotation points out the importance of knowing other cultures before doing business worldwide. For mergers and acquisitions as well as for any kind of negotiation it is imperative to know the other party, especially if the environment is a different one and cultural roots differ from those at home. If two cultures, as different as the Japanese and the American cultures start doing business together, it is important to be aware of difficulties that may arise which is why the intention of this part of the paper is firstly to illustrate the differences between those two countries and secondly to highlight the example of the Toshiba-Motorola joint venture one way to a successful cross-cultural partnership.…

    • 7524 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Exam Questions Fall 2013
    • 135 Words
    • 1 Page

    Exam Questions Fall 2013

    3. How does culture impact market choices, structural decisions, and likelihood of success for an internationalizing firm? What are the implications for human resources?…

    • 135 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Cross Cultural Training
    • 4604 Words
    • 19 Pages

    Cross Cultural Training

    4. Bhagat, R.S. and Prien, O.K. 1996. Cross-cultural training in organizational contexts ', in Landis, D. and Brislin, R.W. (Eds), Handbook of Intercultural Training, 2nd ed., Sage, Thousand Oaks, CA, 216-30…

    • 4604 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    International Business- Failure of Joint Venture as a Result of Culture
    • 2646 Words
    • 11 Pages

    International Business- Failure of Joint Venture as a Result of Culture

    The two corporations each possessed individual strengths that they believed, when joined in partnership, would establish their stronghold in the competitive mobile phone industry and further their geographical reach in sales. TCL is a distinguished brand that fronts the China market and has a vantage point as a low cost manufacturing base in Asia. Alcatel is a leading player in Europe and Latin America and has operations in more than 130 countries. It could contribute an extensive sales network as well as its high aptitude in R&D (TCL 2011). Alcatel also provided patents to TCL, who did not own its own technology, to enable its entry into markets that have intellectual property (IP) rights requirements (Zhu 2005). TCL at that time had faced a waning domestic market and needed Alcatel to help it expand into newer international markets while Alcatel believed that TCL’s lead in manufacturing would improve its product offering that would better meet the varying needs of its customers worldwide. According to Morgan Stanley, a multinational financial services provider, the joint venture (TAMP) had enormous potential to place seventh to become one of the global leaders in the industry (TCL 2011). TAMP began…

    • 2646 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Corning-Vitro Joint Venture Analysis
    • 657 Words
    • 3 Pages

    Corning-Vitro Joint Venture Analysis

    The case of Corning-Vitro shows some of the difficulties with forming a joint venture with a foreign corporation. Even though it seemed that the venture would be an instant success, cultural differences led to its eventual demise. On the surface the two companies seemed to be compatible, but were unable to adapt a uniform corporate culture. Many problems arose because of the differing managing styles of upper management in the United States and Mexico. By forming this joint venture each company hoped to gain access to markets that it couldn't penetrate quickly enough to create a competitive advantage. The companies also wanted to share their technology with other firms to gain access to markets that they couldn't easily enter.…

    • 657 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Is the Task of Managing People Essentially the Same in All Countries?
    • 531 Words
    • 3 Pages

    Is the Task of Managing People Essentially the Same in All Countries?

    Joynt, P and Warner, M. (1996) Managing across cultures, London : International Thomson Business Press.…

    • 531 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics