INTRODUCTION TO MANAGERIAL ECONOMICS : Definition, Nature and Scope Managerial Economics–Demand Analysis: Demand Determinants, Law of Demand and its exceptions.
ELASTICITY OF DEMAND : Definition, Types, Measurement and Significance of Elasticity of Demand. Demand Forecasting, Factors governing demand forecasting, methods of demand forecasting (survey methods, statistical methods, expert opinion method, test marketing, controlled experiments, judgmental approach to demand forecasting).
THEORY OF PRODUCTION AND COST ANALYSIS : Production Function – Isoquants and Isocosts, MRTS, Least Cost Combination of Inputs, Production function, Laws of Returns, Internal and External Economies of Scale.
Cost Analysis : Cost concepts, Opportunity cost, Fixed Vs.Variable costs, Explicit costs Vs.Implicit costs, Out of pocket costs vs. Imputed costs. Break-even Analysis (BEA)-termination of Break-Even Point (simple problems)-Managerial Significance and limitations of BEA.
INTRODUCTION TO MARKETS & PRICING STRATEGIES : Market structures: Types of competition, Features of Perfect competition, Monopoly and Monopolistic Competition. Price-Output Determination in case of Perfect Competition and Monopoly. Pricing Strategies
BUSINESS & NEW ECONOMIC ENVIRONMENT : Characteristic features of Business, Features and evaluation of Sole Proprietorship, Partnership, Joint Stock Company, Public Enterprises and their types, Changing Business Environment in Post-liberalization scenario.
CAPITAL AND CAPITAL BUDGETING : Capital and its significance, Types of Capital, Estimation of Fixed and Working capital requirements, Methods and sources of raising finance. Nature and scope of capital budgeting, features of capital budgeting proposals, Methods of Capital Budgeting: Payback Method, Accounting Rate of Return (ARR) and Net Present Value Method (simple problems).
INTRODUCTION TO FINANCIAL... [continues]
Cite This Essay
(2010, 10). Managerial Economics. StudyMode.com. Retrieved 10, 2010, from http://www.studymode.com/essays/Managerial-Economics-428815.html
"Managerial Economics" StudyMode.com. 10 2010. 10 2010 <http://www.studymode.com/essays/Managerial-Economics-428815.html>.
"Managerial Economics." StudyMode.com. 10, 2010. Accessed 10, 2010. http://www.studymode.com/essays/Managerial-Economics-428815.html.