Professor Linda Chess
April 25, 2013
Research a U.S. company in the service industry with e-commerce activities. Write a five to six (5-6) page paper in which you:
1. Describe the company you researched in one to two (1-2) paragraph. I have chosen to research the company of General Motors (GM), as a U.S. company in the service industry with e-commerce activities which uses Activity-based Costing. Following is General Motor’s history and heritage: General Motors is the one of the largest automaker in the world. Retrieved April 26, 2013 from http://www.manufacturing.gatech.edu/sites/default/files/uploads/pdf/Final%20version%20_Jan%2026%202http://www.manufacturing.gatech.edu/sites/default/files/uploads/pdf/Final%20version%20_Jan%2026%202012_.pdf. 012_.pdf. Additionally, GM has played a pivotal role in the global auto industry for more than 100 years. GM was created in 1897; the world’s love of automobiles started at the New York Auto Show in 1900. GM revolutionized from 1960-1979 offered forward-thinking answers to an increasingly eco-conscious world. Today, General Motors are passionate about designing, building and selling the world’s best vehicles. This vision unites the company as a team and is hallmark to their customer-driven culture. GM became a global force in 1980; the close of the 20th century brought tremendous global growth to GM. The company has also been an emotional cushion during the 1930-1959 as its commitment to innovation lent optimism during tumultuous world events. Moving forward, GM’s innovation and challenges of 2000-2008 trying economic times saw GM embracing an enduring passion for innovation. Retrieved April 26, 2013 from http://www.gm.com/company/historyAndHeritage.html. The General Motors Company’s address as follows: 300 Renaissance Center, Detroit, MI 48265-3000; website is http://www.gm.com. The company markets its...