Essentials of Marketing Research
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ESSENTIALS OF MARKETING RESEARCH
TONY PROCTOR PhD
Professor in Marketing, Chester Business School
Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 1997 Second edition 2000 Third edition 2003 Fourth edition published 2005 © Pearson Professional Limited 1997 © Pearson Education Limited 2000, 2005 The rights of Tony Proctor to be identiﬁed as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP. All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any afﬁliation with or endorsement of this book by... [continues]
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