Management White Paper

Page 1 of 14

Management White Paper

By | March 2011
Page 1 of 14
Management White Paper What is a modern Balanced Scorecard?

For more information please visit: www.ap-institute.com

What is a modern Balanced Scorecard?

API White Paper

What is a modern Balanced Scorecard?
By Bernard Marr

Abstract: The Balanced Scorecard (BSC) is a very powerful and successful strategic performance management tool. This management white paper describes a BSC in simple terms. The paper outlines the four perspectives of a Balanced Scorecard and explains the importance of Strategy Maps. It shows how many organisations use the Balanced Scorecard today and describes the key benefits of a scorecard implementation and how to ensure that it is used to deliver improved strategic understanding and better performance. .

Version: 11 June 2010 Bernard Marr is the Chief Executive and Director of Research at the Advanced Performance Institute. E-mail: bernard.marr@ap-institute.com The Advanced Performance Institute (API) is a world-leading independent research and advisory organisation specialising in organisational performance. It provides expert knowledge, research, consulting and training to performance orientated companies, governments and not-for-profit organisations across the globe. For more reading material or information on how the API might be able to help your organisation please visit: www.ap-institute.com

How to reference this management white paper study: Marr, B. (2010) What is a modern Balanced Scorecard?, Management Case Study, The Advanced Performance Institute (www.ap-institute.com).

© 2010 Advanced Performance Institute, BWMC Ltd. (All rights reserved) www.ap-institute.com

Page 2

What is a modern Balanced Scorecard?

API White Paper

What is a modern Balanced Scorecard?

Overview The Balanced Scorecard is a strategic performance management framework that enables organisations to identify, manage and measure its strategic objectives. Initially introduced by Drs Robert Kaplan and David Norton in a Harvard...