Management Thesis

THE MBA PROGRAM 2008-2010

ICFAI NATIONAL COLLEGE

                            SYNOPSIS
                                  on

“Social Networking and their influence

on

Consumer Behavior”

SUBMITTED TO:                                               SUBMITTED BY:

Mrs. Poonam Lakhmani                                       Rajeev Gupta

(Faculty Guide)                                                     8NBNO-086

ACKNOWLEDGEMENT

I extend my gratitude to Mrs. Poonam Lakhmani, who imparted help support & experience even at the cost of heavy demand of their precious time & busy schedule. Without their assistance and continuous guidance this Report would not have been completed. My experience from this project will be indescribable and it will certainly broaden my knowledge area by introducing me to the practical problems of the field.

Table of Content:

Topic

Acknowledgement

Introduction

Objectives and Gap Analysis

Overview of Social Networking

Social Networking Demographics

Consumer Behavior

Literature Review

Research Methodology

Reference

Bibliography

Introduction

Background

The rapid growth of social networking that has been observed over the last two to three   years is indicative of its entry into mainstream culture and its integration into the daily lives of   many people. In parallel with this, there has also been considerable media coverage of the growth of social networking, its potential positive outcomes and concerns about the way that some people are engaging with it.

What Is Social Networking?
Wikipedia defines Social Networking Services like MySpace, Facebook, etc. as a service which, "focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software." The majority of today's social services are mainly... [continues]

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