Preview

Management Theory for Michael O'Leary

Powerful Essays
Open Document
Open Document
2182 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Management Theory for Michael O'Leary
Introduction

Michael O’Leary is the abrasive chief executive of Europe’s largest low-cost airline Ryanair . His dogged unrepentant style was a winning strategy for an upstart airline trying to establish itself. His obsession with cutting costs as well as trying to always put one over on the large national carriers is what makes him appear arrogant to most people.
His press conferences are usually very theatrical; it is not unusual to see him dress up as any thing from the Pope to, a large Mobile Phone.
O’Leary has brought Ryanair from nowhere to become the continents largest carrier, his no frills low cost service has helped make air travel affordable to most people. His unorthodox approach to business includes turning the usual airline airport agreement by persuading some airports to pay him for the privilege of handling Ryanair passengers. His rise from a tax account to the maverick of European air travel is unrivalled by most in business today. He is a straight Talking, non-suited, foul-mouthed individual, that shots straight from the hip and his explicitly hostile attitude towards corporate competitors, airport authorities, governments and unions. One advantage of this controversial approach is the huge free publicity it generates.

Early Life

Michael O’Leary was born on March 20th 1961, the second in a family of six, near the town of Mullingar county Westmeath Ireland. He was educated at Clongowes wood collage Co. Kildare (described by many as the Irish Eton), a school for boys from the upper classes of Irish society it was there that he became acquainted with the sons of his future employer Tony Ryan. Although the young Michael spent his school days at such a privileged institution as Clongowes wood school for boys, his own family were far from high society, they were farmers although be it, on a very large holding in the midlands, Michael got on well with his more affluent friends at

You May Also Find These Documents Helpful

  • Powerful Essays

    Ryanair

    • 3579 Words
    • 19 Pages

    External Analysis...........................................................................................6 4.1 Key Drivers of change ........................................................................................ 8 5 Porter’s Five Forces Analysis ......................................................................9 6 Competition Analysis ..................................................................................10 7 Scenario Analysis........................................................................................11 8 SWOT Analysis ............................................................................................12 9 Stakeholder Analysis ..................................................................................13 10 Evaluation of Michael O’Leary’s Leadership .........................................15 11 Recommendations ....................................................................................17 12 Reference List ...........................................................................................19 13 Appendix....................................................................................................20 A1: Ryanair’s Porter’s Generic…

    • 3579 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    As mentioned before, Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Although, the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. This company bases its competitive strategy in “cost leadership” approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. It covers the main destinations of Europe offering around 27 different countries and main cities in every country. From 2011 to 2012 Ryanair had an increase in profit after tax of 25% leading to a new record of €503 million. On the other hand, easyJet in 2012 got €255 million of profit after tax (half of Ryanair`s profit).…

    • 528 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Ryanair case

    • 326 Words
    • 2 Pages

    The purpose of this executive summary is to give recommendations on Ryanair, along with supporting logic for the recommendations. In the following paragraph, I will focus on Ryanairs’ strategic analysis, game theory application for the strategic analysis, and finally give recommendations based on reasonable analysis.…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    As management consultants we will try to draw a broader picture of Ryanair’s service culture and provide recommendations to make it more profitable.…

    • 3327 Words
    • 14 Pages
    Best Essays
  • Good Essays

    The current market is a stabilized market, with a duopoly amongst the two strong players: British Airways and Aer Lingus. Both airlines established routes in the lucrative Dublin - London markets and tap on profits from this route to finance their other less profitable operations. The demand for air travel between the Dublin and London has probably stabilized over the 10 years from the stagnant market share of half million air travelers. Ryanair's strategy is focused on breaking this duopoly with the introduction of Ryanair's low costs and efficient service on the same route. The strategy entails to achieve the following:…

    • 533 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London, into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees, 14 aircraft, and carried 600,000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However, Ryanair’s costs rose drastically and it recorded losses of £20 Million sover four years despite its growth. Although consumers were continuing to fly Ryanair due to its low costs, some type of change was needed in order to revamp the company. Under a new management team, a major overhaul of the airline was undertaken in 1990/91 and it was relaunched as the first of the new breed of ‘Low Frees/no Frills’(Scribd.com(2009))…

    • 3150 Words
    • 13 Pages
    Best Essays
  • Best Essays

    IntroductionRyanair was founded in July 1985 by the three brothers, Catlan, Declan, and Shane Ryan, with the financial assistant of their father Tony Ryan. As a beginner commercial carrier, its operations began with 25 staff and a single 15-seat turbo-prop commuter plane between Waterford in the southeast of Ireland and Gatwick Airport, the second busiest airport in London after Heathrow. Later on, regulatory authorities permitted the Ryanair Airlines to have at least four flying flights a day on Dublin-London route, with more seating capacity. Nowadays, Ryanair, with its rapid growth, occupies the most sought position in its own field, being "Britain's favorite airline" and the oldest-low cost air carrier in Europe.…

    • 2150 Words
    • 7 Pages
    Best Essays
  • Best Essays

    Ryanair - Economic Analysis

    • 3532 Words
    • 12 Pages

    The objective of this report is to The aim of this report is to analyse Ryanair using appropriate economic tools and models such as Structure- Conduct- Performance Model, Porter’s Five Forces and PESTEL Analysis. Recommendations will then be provided based on the analysis.…

    • 3532 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Set up in the year 1985 at a capital of 1 pound with a staff strength of 25, Ryanair is today the World’s favourite and most commonly used airline which operates more than 1,400 flights per day from 44 bases and 1100+ low fare routes across 27 countries, connecting 160 destinations. Ryanair operates a fleet of 250 new Boeing 737-800 aircraft and is expected to increase it by another 64 in 2 years. Ryanair currently has staff strength of more than 8,000 people. Its passenger base has been increasing exponentially over the last 15 years. It carried around 70 million passengers last year with profits of about 20 million pounds. It expects to carry approximately 73.5 million passengers in the current fiscal year.…

    • 1972 Words
    • 8 Pages
    Good Essays
  • Best Essays

    The company chosen in this report is Ryanair in the airline industry. Ryanair is a low cost budget airline travelling across 1600 routes from 57 bases connecting 180 destinations in 29 different countries (Ryanair.com). Ryanair first started its operations in 1985 between Ireland and London. The first year it commuted around 5000 customers but the company really took off in 1990 when Michael O’ Leary was appointed the CEO of the company.…

    • 2421 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Ryan air Marketing analysis

    • 14110 Words
    • 57 Pages

    7) Bloomberg Business Week (September 2, 2010). Ryanair 's O 'Leary: The Duke of Discomfort.…

    • 14110 Words
    • 57 Pages
    Good Essays
  • Good Essays

    Before the idea of Ryanair or indeed any low cost carrier was even devised the European airways industry was, as already illustrated, highly regulated. Therefore post 1992 and deregulation, great changes came about. By identifying with Porter’s “five forces,” one is able to ascertain what this meant for Ryanair within the European air transport market. These five factors are threat of entry, competitive rivalry, bargaining power of suppliers, bargaining power of buyers and the threat of substitutes.…

    • 1002 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    PESTEL of Rynair

    • 2601 Words
    • 9 Pages

    European Airline Industry is controlled by the Association of European Airlines which operates together with 31 most popular airlines and has been supporting the industry over 50 years. In order to sustain constant growth AEA works in partnership with the EU Union (AEA Official Website, 2014). By under the role of EU deregulation, Ryanair was agreed to fly within the Europe as it has expanded the number of passengers and the destinations it flies to. Ryanair was recognised rapidly though it's enormous success and has won International Awards, such as Best Managed Airline, or receiving a 2009 FT-Arcellor Mittal Boldness in Business Award. (Seminar Case Study, 2013 p.p 618)…

    • 2601 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Is Michael O’Leary an asset or a liability to Ryanair? The case suggests that he is both.…

    • 366 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    How did Michael O’Leary transform Ryan Air, a loss-making airline to a profitable and Europe’s largest low fare airline? This report will try to answer this question. More importantly it will also analyse in detail what strategy Michael O’Leary applied to achieve this great feat. Critical evaluation of the strategy Ryan Air applied will highlight the strategy paradigm it followed based on the strategic models of Porter’s five forces. It also aims to investigate the internal environment (strengths and weaknesses) and external environment (opportunities and threats) of Ryanair in the 21st century.…

    • 4203 Words
    • 17 Pages
    Powerful Essays