This paper presents a critical analysis into the strategies that should be employed by Vodafone Group plc in entering the Brazilian Telecommunication industry as an expansion and diversification strategy of internationalisation. Vodafone plc is an international telecommunication company which has opened up branches in different regions and it has not opened up business into the Brazilian market. Brazil was chosen as the best destination for internationalisation by Vodafone since the country has a huge population which provides a large market for telecommunication services and the Brazilian society is well diversified that it can provide a good environment for operation s of an international company. The analysis of the strategy to be employed by Vodafone in opening up its business in Brazil will involve the use of various theories of internationalization: economic theory, learning theory and network theory of internationalisation. In this essay, the motivation, benefits, process and form of internationalisation has been highlighted.
Table of content
ANALYSIS OF THE INTERNATIONALIZATION STRATEGY TO BE EMPLOYED BY VODAFONE GROUP PLC IN ENTERING THE BRAZILIAN TELECOMMUNICATION INDUSTRY 2
1.0. Introduction 2
2.0. Benefits of internationalization 2
3.0. Description of Vodafone Group plc 3
4.0. Theories of internationalisation 4
4.1. Economic theory of internationalization 4
4.2. Learning and network model of internationalisation 6
5.0. Conclusion 8
ANALYSIS OF THE INTERNATIONALIZATION STRATEGY TO BE EMPLOYED BY VODAFONE GROUP PLC IN ENTERING THE BRAZILIAN TELECOMMUNICATION INDUSTRY
Globalization has been observed in all sectors of the market however due to the huge advancements communication sector, the impact of internationalization has highly been witnessed in the telecommunication industry (UK Finance, 2011). In the United Kingdom, the top telecommunication companies are Vodafone Group, BT Group, Cable &... [continues]
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(2012, 05). Management Strategies. StudyMode.com. Retrieved 05, 2012, from http://www.studymode.com/essays/Management-Strategies-991926.html
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"Management Strategies." StudyMode.com. 05, 2012. Accessed 05, 2012. http://www.studymode.com/essays/Management-Strategies-991926.html.