Project Plan for - ‘’ YY Supermarket ‘’
Feasibility Analysis and Preparation of Business Plan
Name: Joanarc Jeyarani Kulandairaj
Date: 17 October 2012
LSC ID: L0257KDKD1012
I would like to thank my Prof. Tatiana Pavlovsky for her continuous guidance and support throughout this assignment and this could not have been completed without her help and support. I would like to express my gratitude to my Professor Dr Rajendra Kumar for making the concepts and setting up the expectation crystal clear and that helped me a lot to apply them for development of this assignment.
I would like to thank all the survey respondents who provided me with their invaluable inputs that helped me to structure this assignment and the business plan. I am also grateful to Mr Anand Kothandaraman – Land Broker and Mr. Gregory Titus Advertisings for providing me with valuable inputs to the retail plan.
Finally I would like to thank my spouse, children, family and friends for their continuous support and encouragement to complete this report successfully.
Table of Contents
Executive Summary 7
Company Overview 8
Map for Irumbuliyur 9
Source of Funds 12
Legal Requirements 12
Business Concept 12
Supplier Information 13
Key Food and Non-Food Supplies to YY Supermarket 14
Key Business Opportunities for YY Supermarket 14
Marketing Strategy for YY Supermarket 15
SWOT analysis of the project 16
Business Market analysis 17
Expectation from the new upcoming YY Supermarket 19
How long people would to like to commute for shopping 19
Chennai peoples using the same supermarket or different ones 20
Products expected in the supermarket 21
Facilities expected in the supermarket 21
Challenges from the customer view point 22
Types of services expected in the supermarket 22
Age group of survey participants 23
Organization Structure 24
YY Supermarket... [continues]
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