Project Plan for - ‘’ YY Supermarket ‘’
Feasibility Analysis and Preparation of Business Plan
Name: Joanarc Jeyarani Kulandairaj
Date: 17 October 2012
LSC ID: L0257KDKD1012
I would like to thank my Prof. Tatiana Pavlovsky for her continuous guidance and support throughout this assignment and this could not have been completed without her help and support. I would like to express my gratitude to my Professor Dr Rajendra Kumar for making the concepts and setting up the expectation crystal clear and that helped me a lot to apply them for development of this assignment. I would like to thank all the survey respondents who provided me with their invaluable inputs that helped me to structure this assignment and the business plan. I am also grateful to Mr Anand Kothandaraman – Land Broker and Mr. Gregory Titus Advertisings for providing me with valuable inputs to the retail plan. Finally I would like to thank my spouse, children, family and friends for their continuous support and encouragement to complete this report successfully.
Table of Contents
Map for Irumbuliyur9
Source of Funds12
Key Food and Non-Food Supplies to YY Supermarket14
Key Business Opportunities for YY Supermarket14
Marketing Strategy for YY Supermarket15
SWOT analysis of the project16
Business Market analysis17
Expectation from the new upcoming YY Supermarket19
How long people would to like to commute for shopping19
Chennai peoples using the same supermarket or different ones20
Products expected in the supermarket21
Facilities expected in the supermarket21
Challenges from the customer view point22
Types of services expected in the supermarket22
Age group of survey participants23
YY Supermarket Information Systems25
Break - even Analysis26
Survey Questionnaire - YY Supermarket30
Start – up Requirements33
Balance Sheet for YY Supermarket34
Financial projections for YY Supermarket - 2015 to 201835
Arul Nagar Tambaram Municipality CMDA approved Layout – Key plan37
The first and foremost reason for any business success is to have a clear vision and mission. One should clearly know that where are we now? Where do we want to go? and What are we trying to achieve? Without these values, the business or company may not bring any business strategy or idea for the success of the organization. Jo Lord believes that “a compelling vision is one that captures the core values of the business and engages the imagination through a big picture of what customers expect when they deal with the organisation” (Lord, 2011). A crystal clear Statement of vision and mission should be used by the top management as a powerful tool in influencing decision making across the whole organization. (Verma, 2009). The vision and mission statements of YY Supermarket are given here.
“Importance to every little things” to make a massive change.
Be a Role Model in Industry by Customers delight
Quality and Truthful service.
The purpose of this assignment is to explain the idea, business strategy, and the detailed project plan to execute the dream project * YY Supermarket * in year 2015!!! The goal and purpose of YY Supermarket is to provide A-Z products and services in one place with international quality in an affordable price. This will be the first supermarket on its own kind in Chennai. This supermarket will be built with facilities like secured parking, kids play area, small restaurant and coffee shop, Special access for disabled people, ATMs,...