Management: Samsung Electronics

Only available on StudyMode
  • Download(s) : 96
  • Published : April 23, 2013
Open Document
Text Preview
Title of contents
Executive Summary
1.0 Introduction……………………………………………………………………1

2.0 Political Environment………………………………………………………..2 2.1 government stability………………………………………………………… ...2 2.2Government and contribution……………………………………………… …2 2.3 Analysis ………………………………………….……………………………2

3.0Legal Environment………………………………………………………….. 2
3.1Regulatory framework………………………………………………………… 2
3.2Business laws ………………………………………………….. ……………..3 3.3Labour laws ………………………………………….. ………………………..3 3.4 Analysis ………………………………………….. …………………………...3

4.0 Economic Environment……………………………………….. … ………...3 4.1 Interest rate (%)……………………………………….. …………………..…...3 4.2 Currency Exchange Rate ($)………………………. …………………………...3 4.3 Economic Trends/ forecasts……. ……………………………………………....4 4.4 Analysis………………………………………….................................................4

5.0 Socio-cultural Environment…………………………………..........................4
5.2 Analysis …………………………………...........................................................5

6.0 Technological Environment…………………………………............................6
6.1Technological infrastructure …………………………………..............................6
6.2 Communication networks………………………….............................................6
6.3Logistics networks…………………………..........................................................6
6.4 Analysis……………………………………….....................................................7

7.0 SWOT Analysis…………………………............................................................7

8.0 Recommendations………………………….....................................................8

9.0 Conclusion…………………………..................................................................8

10.0 References…………………………..................................................................9 Executive Summary
This report will discuss whether Samsung Group can establish a company in Malaysia. The report will be divided into two parts: external environment and SWOT analysis of the external environment. In external environment, it provides six sections which are political, economic, socio-cultural, technological and legal environment, each of them gives the analysis and suggestions to Samsung Group. Furthermore, the findings will be presented in the recommendation and conclusion of the report.

1.0 Introduction
Samsung group is the largest electronic manufacturing company in Seoul. The company mainly products electronics such as stylish phones, semiconductor and digital TVs. (Samsung 2013) Now the company considering expanding the subsidiary company in kuala Lumpur, Malaysia. This report will focus on detailed analysis about the external environment of Malaysia.

The aim of this report is to provide the evaluation of the external environment of Malaysia in context of electronics manufacturing industry. The investigation will report on the political, economic, socio-culture, technology and legal environment of Malaysia.

The report will help the company do expansion of analysis opportunities & threats for Samsung in Malaysian electronics industry and assess strengths or weakness of Samsung.

The report will discuss the possibility of expanding Samsung group operations in Malaysia. It provides the political, economic, socio-cultural, technology and legal environment analysis. Then it will cover SWOT analysis and provide recommendation.

2.0 Political Environment
2.1 government stability
Malaysia is a federal constitutional monarchy in Southeast Asia. The system of government is a legacy of British colonial rule. The head of the state is referred to as the king and selected every five year term. Compared with the other countries, the death penalty is still be in used, therefore, Malaysia’s crime rate is lower. Because of the Consolidate leadership, Malaysia’s political situation keeps stable in recent years, crime rate becomes down. (Malaysia information 2013) It shows the level of government stability in Malaysia is high. 2.2 Government and...
tracking img