Management of Risk

MARTIN COLLEGE PROGRAMMES

SGA 1101

INTRODUCTION TO MARKETING






ASSIGNMENT COVER CASE


Title of assignment: Study case report Tata NaNo

Student ID number: MCP081
Number of pages: 16
Word count: 2810




EXECUTIVE SUMMARY

The introduction of the cheapest car ever to be released in Vietnam in January 2008 is the result of a change of consumer awareness about cars of which has been previous known as luxury products. This also creates a new trend in the Vietnam market.

This report aims to give reader general information about the new cheap car, a product of Tata Motor’s aspiration to provide an economical vehicle for everyone from working class could all afford to own. It will be mentioned in INTRODUCTION. By analyzing social conditions in Vietnam, such as economic, transport, policy in MARKETING INFORMATION, the readers can realize the opportunities of Vietnam car market.

The last part is MARKETING MIX. This report will mention Tata Nano design, and explain its feature in PRODUCT section. I indicate marketing strategy that we should follow including detail explanation in PROMOTION. Next, I give entire new car tariff, and my offer price of Tata Nano in Vietnam. Finally, PLACE section will instruct distribution market that we must focus on.

This report is a feasible plan for our company to expand business into the Vietnam car market, and will help our   management implement the plan more efficiently.










TABLE OF CONTENTS:

Assignment cover page 1
Executive summary 2
Table of content 3    
I. Introductions 4
II. Marketing information 5
      2.1. Population and economics 5
      2.2. Transportation conditions 5
      2.3. Position 6
      2.4. Political factor 7
III. Business and marketing Plan 8
      3.1. Business objective 8
      3.2. Marketing objective 9
      3.3. Stakeholder 10
      3.4. Target marketing and Segmentation 10
IV. Marketing Mix 11
      4.1. Product 11... [continues]

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