BCom20 POM Bridging
Word Count: 2947
Michael Ma Ke
Table of Contents
2.1 LAWS and politics
2.2 THE Economy
2.5 Social Issues and The Natural Environment
3. Competitive environment analysis5
3.1 Competitive rivalry
3.2 Threats of new entrants
3.3 Threat of Substitutes
3.4 Bargaining Power of Suppliers
3.5 Bargaining Power of Buyers
4. SWOT Analysis7
5.Functions of Management8
6. Conclusion of the analysis and the company9
7. Recommendations for the 5 years10
8. Reference 11
Apple Inc. is an American multinational company headquartered in Cupertino, California. Apple’s main business is on consumer electronics, including personal computer, cellular phones, MP3 player, tablet, software and many more.
When people talk about Apple, Steve Jobs always be the first one came into their minds. Steve was such an inspirational and brilliant leader that Apple could ever had, and there will be nobody else on this planet earth could possibly does what Steve Jobs had done to Apple. After the death of Steve Jobs, the world was curious on how Tim Cook is going to manage Apple and doubt and questions were raised all over the world. However, ever since Tim Cook took over the CEO of Apple, (Even before Steve passed away) Apple has doubled its profits quarter over quarter, year after year.
“Apple Inc is the most valuable companies in the world” (DeCarlo, N.D) Apple Inc originally involved in computer industry selling Mac computers and later transformed into a prominent IT company producing multiple wonderful products starting from iPod, iPhone, iMac series, iPad and iPad mini. As of now, we knew that Apple’s iPhone 5 and iPad mini are the latest gadgets that amazed the entire world. Part of the success is due to “Apple has a total number of 390 Apple retail stores worldwide” (Campbell, 2012) and set up Apple Online Store in most of the developed countries and some major developing countries. Apple has also been named as the “world’s most admired company”(CNN Money, 2012) in 2012. Apple is always focusing in innovation and beyond the possibilities.
In this report, it will mainly focus on Apple South Asia Pte Ltd, which located in Singapore and operating the entire Apple business in the JAPAC region.
2. Macro-environment Analysis
2.1 Laws and Politics
Singapore has been a politically and economically stable country for most of the MNCs. And Singapore is one of the main economic hubs around the world. Singapore government has been imposing many strategic constraints such as rules and regulation on manpower and taxation while providing opportunities to both local and foreign firms. Since Apple is operating its JAPAC business in Singapore, one of the challenges that Apple is facing, would be the manpower regulation that Singapore government is straightening. With a lesser quota of hiring foreign employees, Apple needs to figure out a way to remain competitive while inevitably losing foreign talents or Apple needs to move its base to somewhere else to continue its JAPAC business. Matter of fact, Apple has already set up its Shanghai site recently, with the expansion in China; there is a possibility that Apple might work on an alternative solution.
Singapore’s economic is as stable as always. With a relatively low inflation rate and unemployment rate, Singapore is financially stable as a country. With a strong economic growth and established infrastructure in Singapore; MNCs definitely will enjoy the outcome of it. With large cash amount in hand, Apple does not need any external capital to carry out its business and will not worry about the costs on labors, regional...