Management Principles - Apple

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1.0 Introduction
Manager is refers to an individual who is in charge of certain group of tasks, or a certain subset of a company (BusinessDictionary.com). Managers are important to organization because they provide organization and leadership to a group of people or employees. They direct and coordinate people work towards a common goal together, as well as help things run more efficiently. Managers play the roles in set objectives and goals for the group, organize the work into manageable activities, motivate and communicate to the team members, measure the appropriate targets, and develop peoples in certain project, a department, and an organization (Drucker). Apple Incorporation is the company selection for this report to deliberate the managerial roles of a manager. Apple Incorporation is an American multinational corporation that launched by Steve Wozniak and Steve Jobs in year 1976. This company engages in design, manufacture, and markets the commercial servers, personal computers and variety of related software, peripherals, networking solutions and services to consumers. Apple sells its products worldwide through its online stores, retail stores, direct sales force, and third-party wholesalers, resellers, and value-added resellers (AppleStock Admin, 2009 ). Apple’s main products and services are MacBook, iPod, iPhone, iPad, iTunes, computers, iPod, iPhone, Mac OS X and variety of application for the Apple’s products. Besides that, Apple also offers a series of portable digital music players, and mobile communication devices with accessories. Apple faced financial crisis after Steve Jobs resigned from the company in year 1984. He was then returned back to Apple in year 1996 and formally named as CEO in year 1997. Steve Jobs, that known as a workaholic, inspiration, and innovative entrepreneur terminated a number of projects that launched by the previous CEO Gil Amelio in order to concentrate Apple’s effort on returning to profitability. After that, he passes the day-to-day operations to Tim Cook and he continues to be involved in major strategic decisions at the company due to his health condition in year 2009. 2.0 Content

The CEO of the Apple Incorporation, Steve Jobs plays several roles in the organization in order to carrying out the responsibilities of planning, organizing, leading and controlling (POLC). He’s lead Apple’s employees make innovations throughout the Apple’s products. In Mintzberg’s Managerial Roles, Minzberg had been concluded that managers play three broad types of roles or ‘organized sets of behavior’ which is interpersonal, informational, and decisional (please refer to Appendix I).

In an informational role, Jobs plays three different roles to maintain and develop an information network. a)Monitor
The monitor role involves seeking current information from many resources. The manager acquires information from others and scans periodicals and reports to stay well informed, and maintain personal contacts (Daft, 2010). When you think of Apple, you immediately think of Steve Jobs. He’s act like the monitor, the founder of Apple to seeking current information from many sources and monitors the team, in terms of both their productivity, and their well-being.

b)Disseminator
The manager involves in forwarding current information to other organization members, send memos and reports and make phone calls (Daft, 2010). Jobs forward current information to others, both inside and outside the organization, who can use it. For example, Jobs forwarding latest technology information to employees in order to design and produce a brand new Apple product.

c)Spokesperson
The spokesperson plays the role to transmit information to outsiders through speeches, reports, and memos (Daft, 2010). Jobs also act as a representative, a spokesperson that delivers his annual speech at Apple’s shareholder meeting for making official statements to people outside the organization about company plans,...
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