Management Organizational Behavior- Apple

Topics: Management, Apple Inc., Organizational culture Pages: 6 (2067 words) Published: April 18, 2013
If there is a survey about which business you believe is the most valuable and has most revolutionary influence on the society last ten years, it must be true that most of the people will choose Apple. From some professional evaluation about Apple, it describes Apple as an enterprise which has ability to take over the world one bite at a time and is already doing it. As of July 2011, Apple is the largest publicly traded company in the world by market capitalization with 357 retail stores in ten countries and 60,400 permanent full-time employees and 2,900 temporary full-time employees around the world. At the same time, its revenue and profit is more than Google and Microsoft combined, and its annual revenue is totaled $65 billion in 2010 and is growing to $108 billion in 2011 miraculously. Apple not only is one of the most successful enterprises in the world nowadays, but also already is a creative, miraculous and revolutionary company which is founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 during its starting stage. Apple’s organizational mission is providing products which are innovative leadership and needed for consumers. Obviously, Apple already achieves its mission perfectly by creating its unprecedented products like iPod, iPhone, iPad, and iMac. Actually, what Apple achieves must connect with its organizational culture, management and structure. All of these factors link with each others closely and influence entire performance as well as operation. Its creative culture is implementing in every position in the company and provide a mass of inspire to let employees think and create differently. Also, its open and flexible management as well as structure enable every outstanding inspire can be applied, which will stimulate free creation and inspire by employees. Apple’s management focuses on trusting employees and creating a productive environment with Apples Values. Although Apple already is a legendary business, it’s impossible for it to avoid the influence by internal issues and external issues. The latest and the most serious internal issue must be the quit and death of Steve Jobs, which reflects that Steve Jobs’s generation is ended and Apple will step into a new stage. Apple not only is losing a top CEO who has top managerial ability as well as experience and excellent partnerships in the technology industry, but also a hero, a symbol and a culture in the entire business. Also, the signal problem of some iPhone reflects the quality of Apple’s products and designs are not good enough, which brings about the trust crisis of consumers and investors. It also is harm the organizational reputation and image which are famous of high quality and outstanding design. At the same time, Apple’s operation is affected by the external competition a lot. As the developing of Android, Samsung and Motorola are gaining more and more market share from Apple, and those companies already can follow the steps of Apple. More and more consumers of Apple are starting to accept the other brands’ products, and they believe the other brands can replace Apple well and ever better than it. Apple’s situation is not so perfect as most of people’s opinion. However, Apple’s organizational management still is an outstanding example for most of the business in the world, and worth to learn about it. The reason why Apple enterprise is able to keep on developing its excellent operating and management is that Apple builds a mature system of organizational culture, design and structure. These three elements influence entire business system which includes all the employees. For the organizational culture, many experts believe a strong or weak culture can determine a business is successful or not. And it includes three levels which are behavior, values and beliefs and assumptions. Obviously, Apple is an enterprise with a very strong organizational culture which makes employees recognize the shared assumptions, values and...
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