BA1 (August 2012 )
TABLE OF CONTENTS
term of reference2
1.0 DISCUSS E-COMMERCE AND M-COMMERCE3
2.0 ANALYSE THE E-COMMERCE AND M-COMMERCE4
3.0 “PURE CLICK” AND “BRICK AND CLICK”6
4.0 CASE STUDY: E-COMMERCE IN ORGANISATION 7
term of reference
This report is based on course work and it is commissioned for Sharol Yull.
This report provides an overview / analyses of e-commerce and M-commerce over study material will bee used based on Lloyds TSB 1.0 General discussing about E-commerce and M-commerce
2.0 Benefits and drawback of E-commerce and M-commerce
3.0 “Pure click” and “brick and click” organization 4.0 case study
1.0 DISCUSS E-commerce and m-commerce
E-commerce and M-commerce are two aspects of E-business that is defined as the application of information and communication technologies in support of all the activities of business.
In general E-commerce is the process of buying, transferring, or exchanging products, services, and information via computer networks. With the development of smart phone, the term M-commerce appeared when the same process as E-commerce could be performed on mobile phone. E-commerce and M-commerce get involved in every daily activity. For example, shopping online at home with argos and ebay provides customers many benefits: saving time, having more choice, opportunities to compare various products. With smart phone, customers could buy their travel ticket, theater ticket without queuing.
There are two common types of Electronic commerce:
* Business to business (B2B): Electronic commerce that is conducted between businesses. * Business to consumer (B2C): Electronic commerce that is conducted between business and consumers.
The Government also uses e-commerce with some types:
* Government and citizens (G2C)
* Government and Businesses/commerce (G2B)
* Between Government agencies (G2G)
* Government and Religious movements (G2R)
* Government and Households (G2H)
In all types of E-commerce, B2B, B2C, and G2H are the most popular types and easiest to be seen.
Intel and HP, two big companies in CPUs and computer, have B2B relationship between them. HP orders various CPUs and sends HP’s designing to Intel through the Internet. After that Intel get payments via the Internet banking from HP.
B2C is the commonest types in day life. Customers could buy products from webs shopping online, like ebay, amazon, sportdirect, and pay money for their goods within 5 minutes.
G2H can be seen when the citizens pay their taxes or submit documents online through the government websites. (Appendices 1) 2.0 Analyse the E-commerce and M-commerce
Service providers with E-commerce
Service providers| Benefits| Drawbacks|
Cost| * Saving money for transportation, renting store…. * No need many employees to run E-commerce| * Need a lot of money to build a base equipment * Need to build up a large social network and relationship. * A lot of competitive. * Need to invest money on the security.| Security| * Get more bank guarantee about money, payments. * No risk of being damaged or lost products like when they are in the shop| * High risk of being hacked. * Need to secure the customers information| Usability and functional| * Easier to manage the system, the product and the customers * Faster in processing * Because of based on the Internet, company could spread their products out the whole country| * It is difficult and complex to establish the connection between departments, like payment, stores and delivery, because of the wide range of products and customers. * Need to backup all the time and the whole system.|
Customers with E-commerce
Customers| Benefits| Drawbacks|