Management & Leadership

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Apple’s Management and Leadership

Apple’s Management and Leadership
Apples management and leadership have taken the small company in Silicon Valley and transformed it into a multinational conglomerate. From the time of its inception, Apple’s innovation has delivered the personal computer, the Graphical User Interface, the world’s most popular portable music devices and favorite cellular phone. The creation of these products only illustrates part of the success of Apple’s management; the other would be the successful integration into the lifestyle of cultures around the world. Apple has molded the face of personal computing at a global level with its strong and visionary leadership, ability to remain innovative, and its ability to maximize globalization will remain a dominant force organizationally. This paper will investigate Apple’s management and leadership, their responsibility in creating and maintaining a healthy organizational culture, the effect of globalization and management across borders and will recommend two strategies to maintain their healthy organizational culture. Management and Leadership

Friends Steve Jobs and Steve Wozniak established Apple Computer Incorporated in 1976 in California’s famous Silicon Valley (Apple Bios, 2010). The company initially made custom circuit boards for people who wanted to build their own computers. Between Jobs marketing genius and Wozniak’s technical expertise the two realized the potential of the computer and with a little work they created a whole new market; personal computers (Schneider, 2010). Though the beginnings were fairly humble with only $1300 for startup (Funding Universe, 2010) which would soon change. In 1977 the Apple II Personal Computer launched, grossing 2.7 Million its first year and growing to over $200 million in three years (, 2010). Apple has since revolutionized the world with its personal computing products and creative marketing. Apple’s management has been as innovative in the growth of this global organization as their products have been. A quick glance would leave one to think this Apple is ripe, but the company has only recently started to bloom. Expanding into European and Asian markets in 2003 they have made a steady climb every year, but still have claimed only five percent of the Windows PC market (Yarrow & Angelova, 2010). To examine the leadership of Apple is to look to its original marketing director, Steve Jobs. Steve Jobs was the visionary force at Apple, determining the company’s vision and orchestrating its implementation. He lured executives as John Sculley away from Pepsico (Costello, 2010) and raised funding from former Intel Marketing Director Mike Markkulla Junior (Wikipedia, 2010). The team entered 1984 with a revolutionary new line, the Macintosh. The Macintosh was the first computer to use a graphic user interface. When the company initially launched the Macintosh, it rolled out with a commercial based on George Orwell’s novel 1984 with Apple representing the heroic rebel struggling for freedom (Costello, 2010). The captor was widely recognized as IBM’s business based computer and in the commercial the new Macintosh was destroying the IBM world. Directed by Ridley Scott the commercial cost nearly 1.5 million, and only aired once in 1983 on a small unknown station to make it eligible for film awards, but news and talk shows replayed it everywhere (Bellis, 2010). Unfortunately, the Macintosh was not well equipped with programs for the business side of the market and though the GUI interface was well received, the company slumped, high tensions between Sculley and Jobs increased, which ultimately lead to a board decision 1985 to give Sculley control of the company, Jobs quite (Schneider, 2010). This proved to be a bad move for Apple’s board of directors, they were left with management but lacked Jobs visionary leadership. This management continued to perform the daily...
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