Management Issues

Topics: Strategic management, SWOT analysis, Strategic planning Pages: 8 (2270 words) Published: March 29, 2013
Table of Contents

Introduction of the company2
Definition of Strategic Management3
Strategic planning model3


Golden PET Industries Sdn.Bhd was located in IGB Industrial park on the road way to Jalan Kuala Kangsar, Ipoh. The company is one of the subsidiary of Spritzer group and companies. Golden pet industries speacilised in bottle’s and accessories. The bottles were produced in first grade of Polyethylene terephthalate(PET)material that was strongly recommended for food industries packaging proposes. The company was produce many designs and different level of filling bottle that is from 250ml bottle to 5kg oil bottles and also closures too. In other sector the company also produced Pre-forms (the design of plane material) for blowing process as our customers need. GPI almost concentrate to produce Pre-form’s rather than other products. GPI is owned 6 HUSKY machines made in California to produced Pre-forms with mass and fast production to fulfil the customers orders. The main businesses for 3 giant mineral water, distilled water packing industries as known Spritzer Bhd, Chuan Sin Sdn.Bhd and Cactus Sdn. Bhd. The other giant company is one of the cooking oils manufacturer as known as Yee Lee Edible Oils Sdn Bhd(YLEO). YLEO is speasilst in many kind cooking oils with palm oil, soya bean oil, sun seeds oil corn oil and so on. YLEO also Platinum winner for 5 consecutive years, since the inspection of the Super Brands survey in the year 1999. Golden Pet Industries proud to be a part of this achievements. There are some other valuable out site customers around Ipoh with more profitable to our business. Some small stalls owners also likes buy our bottles for pack fresh soya bean milk to distribute around Ipoh city. Some other company were buy our pre-forms for the their blowing process and the bottle as used for pack medicines because, GPI were using only first grade of PET materials for hygiene purposed, and scientifically-proven. Apart from our internal business, GPI also export their quality product to some Asian countries. One of the our valued customers is from India, were using our bottles to pack 2lt oils. Export pre-forms and caps to Papua New Guiney and so on.

2.0 Definition of Strategic management.

Strategic management is the decision and action that determine the long-run performance of an organization. Strategic management is an ongoing process that evaluates and controls the organization directions to achieve its goals.  Strategic management  can be used to determine mission, vision, values, goals, objectives, roles and responsibilities, timelines, etc. Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.

3.0 The strategic planning model

* Create a Vision – An Organisations future direction and business direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible.

* Develop a clear mission statement - The mission statement should be a clear and succinct representation of the enterprise's purpose for existence. It should be measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic domain and expectations of growth and profitability of core business.

* Conduct a SWOT Analysis - Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. Identify business/services internal resources capability (Strength...
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