Management Information Systems

Topics: Supply chain management, Customer relationship management, Marketing Pages: 24 (9058 words) Published: December 11, 2012
Table of Contents
1.Organisational Purpose, Function and Structure3
1.1.Organisation structure of Sunshine management3
1.2.Characteristics of Sunshine organisation5
1.3.Business functions in Sunshine management7
1.4.Business processes in Sunshine management9
1.5.Business objectives of information system application for Sunshine11 2.Information Systems: Solution and Improvement14
2.1.Links of IS application14
2.1. (i)Comparison and contrast of the uses of ERP, SCM and CRM information systems (IS)14
2.1. (i) (a)Enterprise Resource Planning (ERP)14
2.1. (i) (b)Customer Relationship Management (CRM)15
2.1. (i) (c)Supply Chain Management (SCM)17
2.1. (ii)HMS features19
2.2.IS elements and advantages21
2.3.Sustainable competitive advantages of IS in hotel industry23 2.4.ERP to Sunshine management26
2.5.CRM to Sunshine management27
2.6.SCM to Sunshine management28

1. Organisational Purpose, Function and Structure
2.1. Organisation structure of Sunshine management
The organizational structure is a formal pattern of interaction and coordination in an organization that is laid out by the top management to link task of individuals and groups in achieving organizational goals (Daft, 2010). Sunshine Hotel follows a divisional structure, in which departments are grouped according to similarities of product, service or market. It is also referred to as a program structure. Each division has its individual functions to peruse its own goals without depending on other divisions. There are different types of divisional structures. A few of them are geographical divisional structure, product divisional structure, customer divisional structure and many more. There are several advantages and draw backs of a divisional structure. The structure works well in most organizations as it focuses on either a single product or service, or in the case of Sunshine Hotels each hotel is responsible for their operation and then the headquarter to lead and support the achievement of strategic objectives. Such structure allows creating a general culture and esprit de corps. These two factors help an organization achieve higher morale and enhance knowledge. Divisional structure also enhances the scope of specialization. This helps people with similar talents and abilities to come together and achieve the divisional objectives. As departments are independent, managers can recognize workers needs easily and therefore provide them with the resources required for specific tasks more appropriately (Gillikin, n.d.). Whereas the structure also has its draw backs; creating too much of autonomy and increased costs. The chances of the departments feeling separated from other associated departments are high. They only believe in following their own aims and objectives overlooking the company’s goal. If the organization is unable to maintain strong leadership it results in business failure and is unable to operate efficiently.

General Manager
General Manager
General Manager
General Manager
General Manager
Sales and Marketing Director
Room Division Director
Finance Director
Human ResourceDirector
F&B Director
Assistant Controller Finance
Assistant Controller Operations


Front Office
Banquet (MICE)

Room Service
Sales & Marketing Manager
Employee recruitment
Benefits Manager

Organization structure of Sunshine hotel

2.2. Characteristics of Sunshine organisation
Organisation refers to a stable, formal structure that takes resources from the environment and processes them to produce outputs. It is a formal legal entity with internal rules and procedures, as well as a social structure (Laudon and Laudon, 2012). There are various characteristics that can describe an organization.

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