Industries in our modern day are facing tremendous pressures or drivers like society conformation, technology innovation and market competition. These three forces describe by Boyett and Boyett, (1995) catalyzed an organization to initiate goodwill responses, improve their technological platform and invent systems to automate their operational processes. These are efforts contributed to retain their competitive edge thus preserving their existence. In the context of this essay, we will be using the consumer electronics retailing industry as a focal point for arguments. We will also discuss the following:
Market, Technological and Societal Pressures and how it affects the industry.
The industry responses to these business pressures.
How will the particular industry gain by using Information Technology (IT).
How IT aids in decision-making processes and problem solving situations.
What are these Business Pressures or Drivers
Huber (2004) deduces that the business environment comprises of factors like social, technological, legal, economic, physical and political. In our discussion, we will be narrowing our focus to market pressure, technological pressure and societal pressure.
Business pressures could be visualized as surrounding forces that encompass an organization. An organization needs to retaliate to these forces from undermining its existence. In particular, market and technological pressures can be subsided through the deployment of strategic systems or adopting IT as a facilitator. A way to abate Societal Pressure is to promote and contribute environmental goodwill.
The local consumer electronics retailers are immerse in intensive competition with each other. With foreign players like Best Denki and Harvey Norman entering the scene due to globalization, they need to realign their strategies to remain in competition. We will be extracting scenarios from case studies and publications on these three relevant companies in our chosen industry; Best Denki, Harvey Norman, and Mega Discount Store (a local company) on how they react to certain business pressures and demands. Please refer to references for articles source.
We will analyze three segregated areas of market pressures. As construe by Turban et al, (2006: 13-20). They are strong competition and globalization, need for real-time operations and powerful customers.
Strong Competition and Globalization
Local consumer electronics retailers have found themselves entangled in a fragmented competition. Most of these localized businesses do not engage in major advertising efforts, they do not incurred high marketing overheads. Hence their popularity is confined. To substitute that, they rely strongly on personal selling and relationship building with the neighboring consumers through word of mouth advertising.
Major global players like Harvey Norman (Australia) and Best Denki (Japan) knocking on the doors of our local market could be one of the causes for the thinning of profit margins for the local companies. The signing of international trade agreements could have attracted these foreigner investors. For Example: The signing of the Singapore Australia Free Trade Agreement (SAFTA) and Japan Singapore Economic Partnership Agreement (JSEPA).
Need for Real-Time Operations
Today's business demands an increasing need for transactional flexibility and smooth operational procedures. A competent point of sale (POS) system that is capable of handling dynamic transactions is crucial in the retail industry. Mega Discount Store, a local consumer electronics retailer has lament on its aging POS system with limited capabilities. Their POS system is only able to fulfill retail transactions and does not have advance functionalities to handle order fulfillment and delivery. Best Denki has their own share of problems. Their previous POS system is not able to comprehend situations like refunding cash balance...
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