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Management Information System Case Study for "Dirt Bikes USA"

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Management Information System Case Study for "Dirt Bikes USA"

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  • June 9, 2004
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Dirt Bikes USA

Case Study

Chapter 1Management Overview of Dirt Bikes

Introduction of Dirt Bikes

Dirt Bikes USA, a small company headquartered in Carbondalewas founded in 1991 by Car Schmidt and Steven McFadden, two young but experienced bikers with engineering backgrounds who saw that dirt bikes were becoming very popular in the Unites States as both sporting and racing motorcycles. In the early time, they developed frames for dirt bikes that were more suited to off-road handling and used it as a model to build their own dirt bikes models by using motorcycle engines manufactured by other companies, such as Honda and Rotax Motors of Austria. When Steven got the first place in a race, other peoples began to very interested in their products. Both young men realized that they had an opportunity to enter into dirt Bikes market. They opened a small production facility in Carbondale which has since expanded to house 120 works involved in production, designand engineering and a corporate sales and administrative staff of close to 20 employees.

As experienced racers, they understand that the quality is the life of products. They have made a goal as the market leader to supply the best dirt bikes by using the best components.

From the beginning, the company gathered some experienced and enthusiasm young bikers. Same interest created a warmly and friendly family working environment, encouraging teamwork, attention to detail and quality, and continual learning and innovation.

Products and Services

Dirt Bikes always focus on the quality of its products. They design the frame by themselves and fit it with the best parts from the world. Over the years, they have extended their products from racing to off-road recreational use. Currently, Dirt bikes can supply four models:See Figure 1.1

Table 1.1 PPRODUCTS SUPPLIED FROM DIRT BILKES USA

MODEL PRICE(US$) APPLICATION FEATURE

Enduro 250 3250 Cross-country racing kick and electric starters,

Enduro...