Definitions of Management Information System:
“The study of MIS is not about the use of computers, it is about the provision and use of information relevant to the user. Computers are one - albeit important - means of producing information and concentration on the means of production rather than the needs of the user can lead to expensive mistakes." (Lucey  pg 195)
“A system to convert data from internal and external sources into information and to communicate that information, in an appropriate form, to managers at all levels in all functions to enable them to make timely and effective decisions for planning, directing and controlling the activities for which they are responsible.” (Lucey  pg 2).
MIS is a planned system of collecting, processing, storing and disseminating data in the form of information needed to carry out the functions of management. According to Phillip Kotler "A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers." (Kotler, Phillip and Keller, Kevin Lane; Marketing Management, Pearson Education, 12 Ed, 2006)
According to Philip Kotler "A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers."
MIS provides information to hold the “planning and control functions.” Every business organisation needs MIS as the complexity in the change of the environment is taking place in day-to-day business environment.
It should be developed as, it helps organisation, to do specific marketing, well defined production of specific products, with good financial back ground. It also aids in decision making.
It is “formal... [continues]
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