The objective of the case study is
* To study how flipkart changed the Indian online shopping market & * Challenges to be faced in the emerging online industry
PRESENT SCENARIO IN ONLINE MARKETING-
From scattered, far off situated and theme based markets of mortar and bricks, to one stop shop departmental stores, and now growing prevalence of online shopping, we have indeed travelled a long way in terms of trend and means of shopping in the modern day life. The breakthroughs in the Internet technology has actually rendered the globe an exhaustive and a rather small marketplace with unparallel easier accessibility and comprehensive range of products and services. The modern day life is both busier and more demanding, the consumers being more aware of their rights and choice. Besides seeking purchases sitting at home with the convenience and security of a VIP postal order, the consumers also seek to weigh their options and get the most economical price for the product or service in question. Online shopping or Internet shopping or Web Shopping facilitates convenient and speedy transactions that evoke the physical analogy of buying products and services at a brick and mortar retailer. Further, online shopping allows the user to seek out the lowest price for the product or service in question, as Internet technology offers price comparison services comprising of store ratings and reviews. The pool of relevant information provided by a search engine on net allows the consumer to educate himself/ herself about the various options and price tags available for the product. Of course, it is always advisable to go for purchasing from a reputable website only to ensure quality and reliability. What's more, as newer products keep on adding to the already lengthy list of products and services, web is updated consistently to offer latest deals. If the Internet is anything to go by, India's technological and economic growth has moved into the top gear. India's online shopping registering a phenomenal 100 per cent annual growth, many retail chains and consumer durable companies are joining the Web bandwagon to tap the e-shopping market. At present the market is estimated at Rs.46,000 crore and is growing at 100 per cent per year," According to Google, India has more than 100 million Internet users, out of which around half opt for online purchases and the number is growing every year. According to the Associated Chambers of Commerce and Industry of India (Assocham), the size of the online retail industry is expected to touch Rs.7,000 crore by 2015, up from Rs.2,000 crore now, at an annual growth rate of 35 per cent. Some of the major players include e-bay, flipkart etc.Even traditional retailers like Shoppers Stop, Westside and Pantaloons are looking at the online shopping space for growth FUTURE PROSPECTS-
Much of the second phase of the e-commerce boom in India, if one can call it that, will be automatic, say experts. . In the next two to three years, India can expect to witness a major change in the area. That is, there will be an entire generation that has grown up with the Internet at home and school ready to spend online by 2015 or so. Statistics-Let’s look at the numbers. There are an estimated 100 million to 120 million Internet users in the country right now. Of this, 15 million to 20 million have performed online transactions. The remaining are just content consumers. According to industry projections, in the next two to three years, the number of active online people is set to grow to 300 million in India. Interestingly, that is the total population in the US, points out Narasimha Jayakumar, COO, HomeShop18. At that point, around 50 million to 60 million people are likely to make online transactions. In other words, that’s how large the online shopping population is expected to be. It will be almost equivalent to the UK population now, adds Jayakumar, to indicate...