Faculty of Business Administration
East West University
* Submitted By:
1. Md.Mushfiqul Haque Mukit
2. Arafa Ferdous
3. Mahfuz Ahmed
Date of Submission: 08/04/2012
EAST WEST UNIVERSITY
LETTER OF TRANSMITTAL
Faculty of Business Administration
East West University.
Subject: Submission of report on “Management Function of PRAN”. Madam,
This is our great pleasure to have the opportunity to submit the report on the “ ” as part of our course studies. The report is prepared based on visiting company, published reports, websites and other related documents and the documents collected from library. Through our best sincerity we have tried to uptake all the related issues in the report within several limitations. We sincerely hope and believe that these findings will be able to meet the requirements of the course. Therefore we would like to place this report for your kind judgment and valuable suggestion. Thanking you.
Md. Mushfiqul Haque Mukit
At first we are very grateful and thankful to the Almighty Allah. For the completion of this report visiting the company, searching for websites, articles and related documents were required. However, it was our instructor, Silvia Akter who played the important role by giving us an insight about the report. We express our profound indebtedness and gratitude to her, for her valuable advice that helped immensely in preparing this report. In addition we would also like to thank all employees of PRAN who spent their valuable time to provide us information about their company. We are also thankful to our fellow students, who helped us a lot to prepare this report.
Table of Content
History of PRAN
PRAN stands for Program for Rural Advancement Nationally.
The largest fruit and vegetable processing industry in Bangladesh with countrywide distribution network AMCL’s PRAN is an established brand of Bangladesh with an extensive sales force all over the country. PRAN have a well-developed infrastructure for production, sales and distribution. PRAN has proven itself as – Local product but of international standard. AMCL was launched in 1985 as an agri-business venture to:
* Serve small farmers with inputs.
* Marketing farm produce for profits.
* Organizing contract growers to grow specific crops.
* Exports of agricultural products.
Soon it was apparent that a processing facility was imperative for a sustainable venture. AMCL therefore set up a factory on 8 acres in Ghorasal with machinery for bottling and canning in May 1991. The factory has expanded substantially over the last 9 years in all spheres of food processing e.g. bottling, canning, pulping, pickling, concentrating as well as installation of Bangladesh’s first Tetra-Pack facility and a modern Extrusion plant for snack food. Machinery for all these lines are being installed, expanded, modified and fabricated continuously. AMCL are very keen to adopt a new technology as it is discovered because of being in such a competitive market. PRAN’s R & D are always working hard for a better technology of production. All departments’ administrative works are done through connected computers using the best software and hardware. Being a major exporter PRAN has to communicate a lot with outside suppliers, retailers or consumers. Therefore this section is very important for AMCL. PRAN has taken this communication issue very seriously. They often have to do meetings by doing...
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