Management Development in Ciba-Geigy Ltd. (Novartis)

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COURSE TITLE: “Human Resource Management” .
COURSE CODE: EM-553.

A Case Study
On

Management Development in
Ciba-Geigy Ltd. (Novartis)

Submitted To
Professor Dr. Shahid U Ahmed
Department of Management
University of Dhaka

Submitted By

Md. Muyedul Islam ID # 3-09-16-034

Tahmina Afnan ID # 3-09-17-037

A.K.M. Majharul Huque TalukderID # 3-09-16-021

Md. Farid Uddin ID # 3-09-16-028

Muhammad Abdul MalekID # 3-09-16-019

Hasanuzzaman RahibID # 3-09-17-031

Submission Date:4th April, 2011

LETTER OF TRANSMITTAL

4th April, 2011
Dr. Shahid U Ahmed,
Professor,
Department of Management Studies,
University of Dhaka.

Subject: Submission of Case study report on Management Development in Ciba-Geigy Ltd. (Novartis)

Dear Sir,

It’s a great pleasure for us to have the opportunity to submit a case study report on “Management Development in Ciba-Geigy Ltd. (Novartis)”which had been a great experience for us to work with such a big Multinational company. We tried utmost to make & let it look like a professional one. Any shortcomings are expected to have a kind view for us encouragement.

Thank you for your sincere & honest try to let us make easy & get familiar with case study to help me make the paper a successful one.

Our efforts will be valued, if this term paper can serve for what it’s been meant for & our assistance will be there for any queries.

Sincerely yours,

Md. Muyedul IslamID # 3-09-16-034

Tahmina Afnan ID # 3-09-17-037

A.K.M. Majharul Huque TalukderID # 3-09-16-021

Md. Farid Uddin ID # 3-09-16-028

Muhammad Abdul MalekID # 3-09-16-019

Hasanuzzaman RahibID # 3-09-17-031

ACKNOWLEDGEMENT

Our work on preparing a case study on “Management Development in Ciba-Geigy Ltd. (Novartis)”is a great experience for us in light of the course “Human Resource Management” ( EM-529). which has a great significance as an emerging, flourishing and different financial company in the local as well as in the global arena. We strongly believe works like this will surely help us to have a clear concept about the Management Development in Ciba-Geigy Ltd. (Novartis) and the overall strategy of the organization.

All the praise belongs to Allah the all knower & best of the helpers to make my report a practical one by providing us the mental & physical toughness in course of preparation of the report. My honest & heartiest gratitude goes to Professor Dr. Shahid U Ahmed,our honorable course teacher for his sincere and utmost guidance to prepare this report & gather huge practical and realistic knowledge, to make us understand the topics, terms & make us familiar with this course.

.

EXECUTIVE SUMMARY

Mr. Arnold Delage, soon to be the MD of Ciba-Geigie’s French subsidiary had been general manager of the companies French pharma Division . His appointment to MD had opened the position of pharma division manager. Jules Breton, Head of French division’s marketing was promoted to replace him. As a result the position of Marketing Manager in the French pharmaceutical division of Ciba Geigy Ltd. Became vacant. Delage and Breton presented the candidacy of Pierre Dumont but The HQ’s preference was for Michel Malterre. The case describes the approach to the choice between an expatriate and a local manager for the position of Marketing Manager. Such decisions as the appointment of key executives in subsidiary companies were usually the result of joint agreement by divisional management in the HQ and the local MDs. We will try to discuss the overall management development process of Ciba-Geigy as well as their strategies to recruit a new Marketing Manager.

Table of Contents

TopicsPage No.
Introduction
Origin of the Case Study
Objectives of the Case Study
Scope
Methodologies
Limitation of the Case Study06
06
06
06
07
07
Key Issues In the Case...
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