Management and Organizational Culture in Samsung

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Course: NZDB 530 Organisation and Management
Trimester 2 2010

Assessment 2: Essay on Organizational Culture
SAMSUNG ELECTRONICS

Submitted by: Chung Daewan(Steve) ID# 20904451
Submitted on: 5th July 2010
Submitted to: Jene Parilla

TABLE OF CONTENTS
Ⅰ. Essay on Organizational Culture ……..................................................3

Ⅱ. Metaphor……….......................................................................................6

Ⅲ. Appendices………....................................................................................7

Ⅳ. References..................................................................................................9

1. Essay on organizational culture
Introduction:
Every organization existing in the world has its own culture. It describes the psychology, attitudes, the ways of doing thing and its own value including both personal and cultural value. Basically, organizational culture is the personality of the organization. According to the text book, Organisations and Management Theory and Applications, Lesley Gill and Edwina Pio, 2007, “organizational culture utilizes the building blocks of individual and corporate values, perceptions and attitudes.” As we can find from above all explanations and definitions of the organizational culture, it is a crucial factor for every organization to have. SAMSUNG ELECTRONICS is the company launched in Korea, 1940, and has become the successful global-based company manufacturing most of electronic equipments specialized in mobile phones, LCD televisions and high-spec digital cameras. Therefore, we can find out what the organizational cultures are in the company. Visible Aspects;

The name of SAMSUNG means The Bright Three Stars in Korean, which has the traditional meaning of the biggest success ever. As we can see by the logo of SAMSUNG (see appendix A), it consists of white capital name of SAMSUNG with blue color as the background. What is more, most of employees in SAMSUNG ELECTROINICS wear a blue shirt with SAMSUNG logo on it as a work uniform. And also, F.C Chelsea, the soccer club in English Premier League that is sponsored by SAMSUNG, has also a blue uniform with SAMSUNG logo on it as a team uniform (see appendix B). At this stage, we can see one component of organizational culture, Signifiers. Signifiers are the visible and explicit artifacts, language or behavior carried out by people. In this case, SAMSUNG emphasizes itself as the color of blue and it makes people instantly get the image of SAMSUNG when they see any types of blue color. In other words, the blue color is used as an artifact. Furthermore, for a management purpose, employees may feel like they are a part of organization, so it can excel the productivity and co-operation. Another visible aspect that I have found is its language carried by people in the organization. Normally, there is a strict rule to communicate between the levels of hierarchies and most of procedures are done by written documents or letters with the official signature on it. The most unique visible aspect that I have found from the organization is that they focus on the color to advertise the organization. It is quite distinctive way from others in the same industry such as APPLE, LG and SONY and so on. It really emphasizes itself as the color of blue, while others focus on the shape of logos like what SONY and APPLE do (see appendix C).

Invisible Aspects:
There is not only a visible but also an invisible aspect of the organizational culture. According to the official web-site of SAMSUNG, their philosophy (see appendix D) is to devote our talent and technology to creating superior products and services that contribute a better global society. And also, it sets up its own value with five categories; People, Excellence, Change, Integrity and Co-perspective. From its vision and philosophy, we can find what they do for. In other words, we can see their goals and visions. From...
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