Date: Spring 2007
Table of Contents
▪ History of the Organization
▪ Products and Services
▪ History in Egypt
▪ The Aim of the this Project
o Mission and Vision of the organization (P. 7)
▪ Mission Statement
▪ Level of Price
▪ Target Group
o Analysis of the Internal Environment of the Organization
▪ Culture of the Organization
o Analysis of the external organization
▪ Specific Environment
▪ General Environment
“Impossible is nothing”
Adidas Slogan (2002- )
This is what the brand with 3 stripes said. Adidas is one of the most famous sports gear company in the world and more accurately, it is the second largest sportswear manufacturer in the world.
Adolf "Adi" Dassler founded Adidas in 1949. Dassler, who was trained as a baker started to produced his own shoes in his mother’s wash kitchen after his return from World War I, all his family supported dassler into starting his own business and this began to pay off when in the 1928 olympics, Adidas equipped several athletes in the tournament, laying the foundation for what was to be a beginning of the story of Adidas.
Adidas a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf Dassler has become reality and his corporate philosophy has become a principle for next generations. While his idea was simple it was also brilliant. His aim was to provide the athlete with the best possible equipment. It all began in 1920, when Dassler made his first shoes using few materials available from the First World War. Today Adidas produces a wide range of sports products to different sports and people. The Adidas name dates back to 1948, deriving from the first two syllables of Adi Dassler’s first and last name. A year later, in 1948, Dassler registered the three stripes as a trademark. After 70 years the dassler family withdrew from the company in 1989 and the enterprise was transformed into cooperation. Products and Services
Adidas is a competitive well defined platform. It produces a wide range of products and has a strong presence among teams, athletes, events and leagues. Every sports manufacturing company has an aim of producing and delivering to sports geat to all people to give them the competitive edge and superior products, and more than 60 years later, Adidas hasn’t been an exception. Adidas group has more than 25,000 employees worldwide, with more than 2,000 working at the company’s headquarters. Aside that, there are a team of designers, product developers and experts that carry out research to make sure products are in excellent condition.
Adidas produces a wide range of sports products that are not only wore by people in sports but they are wore by people of all kinds and ages.
all kinds of sports, athletes and people that include:
Shoes, shirts, jerseys, shorts, bags, watches, eye wear, carry gear and even socks. Adidas is known for its unique shoes that are designed for sports like soccer to give the player the power and strength and comfort needed like the predator show, or tennis to give the player the speed and efficiency on the pitch PRODUCTS:-
Analysis of the internal and external environment of the organization
The environment of the organization is very important for any business or organization…it is the shared values, principles and way of doing things that influence the way of the organization members act and perform. Adidas is one of the leading brands in sports and it’s important for it to have a strong culture so it can produce products efficiently.
In the internal organization, there are 7 factors that affect it, which are:-
1-Attention to detail: