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Management

By | December 2011
Page 1 of 29
Beer Industry GDS Readiness Assessment

1SYNC

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AGENDA
1. Introduction – Why we are here 2. Ecommerce Study Summary 3. Interview Assessment Overview 4. Industry Recommendations 1. 2. 3. Education Business Process Change GDS Pilot

5. Discussion
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1SYNC RCE in Action Beer Industry GDS Study
The National Beer Wholesalers Association (NBWA) and the Beer Industry Electronic Commerce Coalition (BIECC) are funding a project called the Beer Industry GDS Readiness Assessment. The objective of this engagement is to: • Support the proactive planning of Global Data Synchronization (GDS) solutions by evaluating beer suppliers, importers, distributors and retailers, regarding logistics, item and price / promotion data collection, invoicing, and other relevant business processes • • Provide a prescriptive implementation roadmap that may be used for a Beer Industry GDS pilot. Lay the groundwork for adoption and implementation of Global Data Synchronization Network (GDSN) within the 3-tier beer industry

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Call To Action
• Other Industries are moving forward • Those that lead determine the direction • Benefits can not be ignored (Accenture Study, Clorox White Paper) • Price Synchronization being finalized • Retailers looking to expand data sync to alcohol segments

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How it was done
The Research conducted falls into two categories 1. Electronic Technology Capabilities Survey given to 109 NBWA Distributors. • An important step in this assessment was to establish the beer industry’s current capabilities for electronic commerce in general and data synchronization in particular.

2. One on One Interviews with Brewers/Importers, Distributors and Retailers. • 21 Interviews were conducted.

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E-Commerce Questionnaire Highlights
Findings
Further Industry Education and Best Practices Needed to help Distributors Industry Education Needed • Only 15% of respondents have a mostly accurate understanding of what GDS is, at a very high level • Only 32%...

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