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Executive summary:

This report will explore more about organizational environment including external environment and internal environment. Mission statement is one of the elements that made up the internal environment.Mission statement should also consider some concepts in order to be effective mission statement. Thaitanic is a Thailand concept restaurant and was established in 2014, which is located in one of Jakarta’s most crowded spot, PIK( Pantai Indah Kapuk). The target market for Thaitanic is people who has never tasted Thailand’s food before and have the curiosity for tasting Thai food, also we are looking for people who are already familiar and in love with Thai cuisine.

1.0 Introduction
2.0 What is organizational environment
3.0 External Mega environment 3.1 Technological element 3.2 Economic element 3.3 Legal-political element 3.4 Socio cultural element
4.0 Task environment 4.1 Customer and clients 4.2 Competitors 4.3 Labour supply 4.4 Suppliers 4.5 Government agencies
5.0 Internal environment 5.1 Mission statement 5.1.1 Customer 5.1.2 Products/ services 5.1.3 Location 5.1.4 Philosophy
5.0 Conclusion Reference list

1.0 Introduction

This report will explore more about organizational environment including external environment and internal environment. The mega environment has five major elements ; technological, economic, legal-political, sociocultural, and international. Task environment elements includes; customer and clients, competitors, suppliers, labor supply , and government agencies. And finally mission statement is one of the elements that made up the internal environment. A good mission statement should also consider about the customers, products/services, location and philosophy. Thaitanic is a Thailand concept restaurant and was established in 2014, which is located in one of Jakarta’s most crowded spot, PIK( Pantai Indah Kapuk). The target market for Thaitanic is people who has never

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