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DIPLOMA IN BUSINESS ADMINISTRATION
MGT 1101
INDIVIDUAL ASSignMENT
AUGUST 2012

NAME : Vikneswaran a/l Anbalan
ID : I10006308
CLASS CODE : MGT 1101 (8S1)
LECTURER : MS CHERISH ( LIEW PEH TING)

1) What is the Disney Difference and how will it affect the company’s corporate, competitive and functional strategies? Disney Differences is a "high-quality creative content". Not only that, it also is the undoubted champion going all holiday destinations, and theme parks in particular. To be sure, differences Disney exit strategy should include a few questions like "will it work?", "It can be made to work?" The possibility, or "they will work?". It is apparent that the difference shows the advantages that the world of Disney magic acquired through the years. They manage to maintain their competitive advantage through innovation, high quality services and entertainment that they offer, through a volume buyer and many other factors. They also have a clear strategy in order to increase the value of the background. Based on the functional strategy, remains every department is trying to do a role in meeting overall corporate objectives. Whatever Disney make or create for their clients want to provide the highest quality creative content and exceptional storytelling. Corporate strategy decisions including mergers and acquisitions, new ventures, allocation of corporate resources. With the use of a corporate strategy it set mission to make the magic happen from books, toys, and games to online media, soundtracks, and DVD and make it a real experience. According to the aggressive strategy is complete in the business because Disney provides more than one product to cater to all ages and groups of customers from the theme park for the channel on the television. Strategy function provides various functional departments to support a competitive strategy to be in the same city as the largest studio in the global competition is and provide lower prices at theme parks and products. Apart from that Disney also use business strategies to achieve and different from others. Definition of corporate strategy and business is not separation but hierarchy. In this hierarchy, the next level is a strategy that works, that identifies the decision function for R & D, personnel, finance, production, and sales and marketing. As the firm gets larger, the difference between the tactics worked, and business grow and achieve a superior.

2) What challenges do you think Disney might face in doing business in Russia? How could Iger and his top management team use planning to best prepare for those challenges?

Disney may face challenges of doing business is the economic situation of Russia will lower and control and a large number of viewers in Russia. To meet the challenges of the Russian Disney management team should establish goals for success. They need to create short-term and long-term plans at the project launch Disney channel. Instead of traditional goal setting is necessary to use the company's management by objectives, the process of setting mutually agreed upon goals and use goals to evaluate employee performance. Disney should apply benchmarking strategy to find the best practices among competitors or no competitors that lead to their superior performanceIn order to come in front of them should have a good planning process. Disney, they should focus on the objectives they want to achieve and also in target markets. Disney, creating a real plan, establish specific objectives and key resources they need. Disney Third, they need to analyze alternatives, and the size of the list of possible actions, and finally implement the plan and evaluate the results. Apart from that Disney also some challenges that Disney might face in doing business in Russia, especially from the opposition, customs regulations, piracy, media inflation, the size of the market and the competition was due to the...
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