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Josh Hamit

000502742

Coursework Header Sheet 172416-247

Course Coursework Tutor

BUSI1324: Managing Strategy Case Study Analysis D Sircar

Course School/Level Assessment Weight Submission Deadline

BU/UG 40.00% 30/03/2011

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

000502742 Tutor's comments

Josh Hamit

Grade Awarded___________ For Office Use Only__________ Moderation required: yes/no Tutor______________________

Final Grade_________ Date _______________

1

Josh Hamit

000502742

Contents
1. 2. 3. Introduction ................................................................................................................................................. 4 Apple Inc. ..................................................................................................................................................... 4 External Analysis .......................................................................................................................................... 5 3.1 PESTEL Analysis .......................................................................................................................................... 5 3.2 Personal Computer Industry ...................................................................................................................... 7 3.2.1 Competitive rivalry ............................................................................................................................... 7 3.2.2 Implications to Apple ............................................................................................................................ 8 3.2.3 Critical Success Factors for the Personal Computer Industry ................................................................... 8 3.2.4 Strategic Group Map for the Personal Computer Industry ...................................................................... 8 3.3 Personal Media Player Industry ................................................................................................................... 9 3.3.1 Competitive rivalry............................................................................................................................... 9 3.3.2 Implications to Apple .......................................................................................................................... 10 3.3.3 Critical Success Factors for the Personal Media Player Industry ............................................................ 10 3.4 Cell Phone Industry ................................................................................................................................... 11 3.5 Overall Consumer Technology Industry Critical Success Factors .................................................................. 11 3.6 Competitor Analysis .................................................................................................................................. 12 3.7 Opportunities and Threats......................................................................................................................... 13 4. Internal Analysis ......................................................................................................................................... 14 4.1 Apples Strategic Capabilities .................................................................................................................... 14 4.2 VRIO Analysis........................................................................................................................................... 15 4.3 Value Chain...
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