Mallorca Mass Tourism vs. Alternative Tourism

Topics: Tourism, Majorca, Mediterranean Sea Pages: 7 (1731 words) Published: March 10, 2011
The Island of Mallorca is the largest in the archipelago of the Balearic Islands. It is located about 240 km off the coast of Spain and is one of Germany‘s most popular holiday destinations. Year after year, more than 8 million holiday makers visit the island in the Mediterranean Sea – most in search of the 3 S‘s: sun, sea and sand. Mallorca derives from the Latin “insular major” (=larger island), and is also known as the Island of the Calm. The island‘s greatest assets are its magnificent landscapes together with its temperature and sunlight. Mallorca ideally combines the tourism at the coastal area with its excellent range of beaches with breathtaking inland mountains. Almost half of the island is taken up by protected areas. The coastline forms a profile of contrasts between the beaches of fine sand and the cliffs. In addition to its extensive offer of beaches, inland Mallorca provides the chance to enjoy an extraordinary mountain landscape. In the inland a mountain range crosses the island and creates a mountain landscape that surprises visitors. The mountain range “Serra de Tramuntana” runs parallel with the northwest coast and Pruig Major (1,445m) is the island‘s highest peak. Key Facts

* Area: 3,620 km²
* Coast: 623 km
* Population: 781,600 inhabitants of which foreign population totals 16 % * Capital: Palma de Mallorca (also the Capital of the Balearic Islands) * Official languages: Catalan and Spanish

* Currency: Euro
* Average annual temperature: 18.7°C
* Annual visitors: over 8 million
* Highest Peak: Puig Major (1,445m)
Tourism Development
1st stage of tourism:
* Winter 1838/1839: George Sand, a French novelist, and Frédéric Chopin come to Mallorca. * The novel Un Hiver à Majorque (A winter in Mallorca) is published in 1855. * The Island is widely unspoilt and the mistrust towards travellers is still high. * 1905: Foundation of the 1st tourist association “Fomento” 2nd stage of tourism:

* After 1951: Introduction of today's mass tourism due to: * Changes in Spain (Annulment of the UN-embargo against the fascistic Spain, public tourist promotion, abolition of the necessity of visa in 1959) * Changes in the tourist sending countries (Growing wealth, creation of the first charter airline) * Changes in Mallorca (Low cost-of-living + short flight = inexpensive holiday, adaptation of the offer to the tourist's eating habits and lifestyle ) 3rd stage of tourism:

* High tourist influx in the coastal regions
* Tourist industry is the major economic sector (80% of the GDP ) * 1991: Law for building regulations in declared protective areas * Intention of the government: Using the unspoilt beauty of the inland to establish sustainable tourism models * The number of tourists between 1950 and 1970 increased by twenty times * In 2009, Mallorca received 8.979.986 tourists by air and sea Mass Tourism

* Commonly: traditional, large scale tourism
* Loosely used to refer to popular forms of leisure tourism pioneered in southern Europe, the Caribbean, and North America in the 1960s and 1970s * Cumulative occurrence of tourists in certain destinations * Precondition: package holiday enables the general public with a medium-low income to finance travelling * Especially affected: seaside resorts on the Spanish Mediterranean coast but also classical destinations for cultural trips like Venice and Paris Tourism is one of the most important sectors of Mallorca‘s economy. Within the Mediterranean area no other country is as strongly determined by the tourist industry as the Balearic Islands. Unlike any other destination in Southern Europe Mallorca is connected with the terms of mass tourism. Mallorca is now the package holiday capital of Europe, specialising in cheap sun and fun for all the family. Here, mass tourism from different home countries clashes and location patterns are established which...
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