Male and Segmentation Base

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Introduction: In this assignment I am going to describe the customer profile for each of the five target groups for product/service and explain how and why these groups are targeted. 1.Product: IPhone 5

Segmentation base: Demographic, Psychographic/ Age, Social class, Target market: Teenagers and Adults
Customer profile: Aged mainly between 18+, aimed at both male and female, medium/ high class How/ Why targeted
* Product: IPhone 5, mainly used for calling/texting or communicating with others, also used for pictures, music and downloading apps. * Place: T-Mobile, Carphone warehouse, Phones4u, Tesco

* Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, more people can then find out about it and it will get more popular which means that more people will be buying is. * Price: The price of IPhone 5 is from £499 - £529

2.Product: Colgate Toothpaste smiles
Segmentation base: Benefit segmentation / needs, safety, esteem Target market: Children
Customer profile: Aged mainly between 2-6 years old, aimed at both male and female, How/ Why targeted
* Product: Colgate Toothpaste smiles is only used by children aged 4 to 6 as it is not a strong as adult’s toothpaste and it has a mild flavour. * Place: Boots, Superdrug’s, Tesco
* Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Adults/ mothers might consider in buying it if they have young children. * Price: The price of Colgate Toothpaste smiles is £1.32

3.Product: Gucci by flora perfume
Segmentation base: Demographical, psychological/ age group, gender, enjoys shopping Target market: Females
Customer profile: Aged mainly between 16+, aimed at females. How/ Why targeted
* Product: Flora by Gucci perfume is only used by females as the smell is not as strong as males perfumes. * Place: Superdrug’s, Boots,...
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