Malcolm Baldrige National Quality Program Paper

Topics: Marketing, Coca-Cola, Marketing plan Pages: 4 (1270 words) Published: January 24, 2012
I certify that the attached paper is my original work. I am familiar with, and acknowledge my responsibilities which are part of, the University of Phoenix Student Code of Academic Integrity. I affirm that any section of the paper which has been submitted previously is attributed and cited as such, and that this paper has not been submitted by anyone else. I have identified the sources of all information whether quoted verbatim or paraphrased, all images, and all quotations with citations and reference listings. Along with citations and reference listings, I have used quotation marks to identify quotations of fewer than 40 words and have used block indentation for quotations of 40 or more words. Nothing in this assignment violates copyright, trademark, or other intellectual property laws. I further agree that my name typed on the line below is intended to have, and shall have, the same validity as my handwritten signature.  

Student's signature (name typed here is equivalent to a signature): Dwayne Wilson

Individual Assignment
MKT 421
Dwayne Wilson
Terry Booker

Marketing definitions
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) 1: the act or process of selling or purchasing in a market b: the process or technique of promoting, selling, and distributing a product or service 2: an aggregate of functions involved in moving goods from producer to consumer At its base, marketing is about the strategies and tactics you use to identify and cultivate the market for your products/services - so it would seem to be pretty important to overall organizational success. Personal definition

My personal definition of marketing is where the producer attempts to discover a way for the consumer to agree to purchase their product. An exchange (if you...
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